Email & Mobile Marketing Coordinator

The Email & Mobile Marketing Coordinator supports the Harold Grinspoon Foundations (HGF) digital communications by managing PJ Librarys cross-departmental texting platform and assisting with the organizations email marketing. Reporting to the Email Marketing Manager this role oversees text message planning drafting scheduling testing segmentation analytics and platform maintenance while ensuring all messaging reflects PJ Librarys voice and values. The Coordinator supports email marketing end-to-end from building testing and deploying emails in Marketing Cloud Account Engagement (Pardot) to helping maintain list hygiene compliance quality assurance accessibility and ongoing reporting and insights.

Requirements

50% Text Messaging Platform Management

Manage PJ Librarys cross-departmental texting platform and partner with program and acquisitions teams to plan and schedule text sends that reach families.

Maintain a monthly content calendar and coordinate message drafting approvals and list segmentation.

Build test and send messages with careful attention to timing links and compliance.

Ensure messaging aligns with PJ Librarys voice values and family-friendly tone.

Maintain list hygiene and track performance metrics (deliverability engagement response rates) and report results to stakeholders.

Create and maintain documentation for text campaign workflows and platform best practices and troubleshoot technical issues.

Provide real-time replies and assistance to subscribers during select campaigns.

50% Email Marketing Support

Collaborate with stakeholders to gather content and obtain reviews / approvals in alignment with the email marketing calendar and established deadlines.

Manage building testing and deploying marketing email and automation campaigns using HTML and drag and drop editors within Marketing Cloud Account EngagementfkaPardot.

Assist with maintaining email quality assurance for layout accessibility and mobile responsiveness using tools like ProofJump and Litmus.

Assist with data needs such as list import / exports; along with using list hygiene best practices (reviewing bounces suppressions and following compliance requirements e.g. CAN-SPAM CASL GDPR).

Assist with providing email analytics and reports.

Qualifications

Bachelors degree in marketing communications business or related fieldor equivalent experience.

34 years of experience in email SMS or digital marketing roles.

Experience with email marketing software like Account Engagement (fka Pardot) Mailchimp Hubspot or similar email marketing platforms.

Experience with SMS platforms like Heymarket or similar servicers.

Basic to intermediate level HTML skills a must.

Ability to work both collaboratively and independently in a fast-paced environment.

Strong organizational project management and technical skills and the ability to balance multiple projects and priorities.

Excellent writing and proofreading skills; strong attention to detail is a must.

Ability to work evening and Sunday hours (or non-traditional hours) as needed to execute and monitor text messages.

Preferred Skills

Understanding audience segmentation contact management and digital compliance.

Ability to interpret and present email and SMS performance analytics.

Comfortable managing content calendars and coordinating cross-team communication.

Experience and familiarity with technology like Litmus Dreamweaver Proofjump and Photoshop.

Ability to troubleshoot technical issues and document workflows clearly.

Location

This position is based in our Agawam MA home office and offers a hybrid schedule which requires at least 60% (24 hours) of time in the office each week.

Compensation

A competitive salary ranging from $55000$65000 annually commensurate with experience.

Required Experience :

IC

Key Skills

Graphic Design,Marketing,MailChimp,Microsoft Publisher,Adobe Creative Suite,Constant Contact,Email Marketing,Adobe Photoshop,Social Media Management,Adobe Illustrator,Wordpress,Adobe Indesign

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 55000 - 65000