Marketing Specialist

Job Description

Job Description

The Marketing Specialist – Edgewater is responsible for planning, coordinating, and executing all marketing initiatives for the Edgewater community. This role serves as the central liaison between Troon, the True Homes Marketing Team, and the Edgewater Sales Team, ensuring brand consistency and alignment with True Homes’ strategic objectives. The Marketing Specialist manages community-level campaigns, content, and events to strengthen Edgewater’s brand presence, increase qualified traffic, and enhance client experience.

Responsibilities :

• Develops and executes an integrated marketing plan that aligns with corporate and community goals
• Coordinates community campaigns, partnerships, and promotional efforts to drive awareness and visitation
• Serves as the on-site brand ambassador, ensuring consistent visual and verbal representation of the Edgewater identity
• Collaborates with Troon and the True Homes Marketing Team on marketing efforts for golf, dining, and amenities
• Leverages Troon on marketing efforts for golf, dining, and amenity programming to sell homes
• Creates and manages written, visual, and video content for social media, websites, and digital channels highlighting Edgewater’s lifestyle, amenities, and residents
• Plans and executes community events and activations in partnership with internal and external stakeholders
• Maintains an organized community marketing calendar to ensure alignment between events and campaigns
• Supports builder launches, model openings, and new amenity rollouts through strategic marketing initiatives
• Analyzes marketing performance metrics to measure engagement, leads, and campaign effectiveness
• Performs other duties as needed or required

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