Sales Development Representative (SDR)

Sales Development Representative (SDR)

Our client is a strategic marketing consultancy that turns deep insight and research-driven strategy into bold, high-impact campaigns and live experiences. We help growth-minded businesses access world-class marketing leadership (including Fractional CMO), mentoring and training, grounded in evidence, delivered efficiently, and focused on measurable results. We also run CPD-certified training (including "30 Years of Marketing in One Day") and sector initiatives like "The Voice of the Agent," which has engaged hundreds across the estate agency ecosystem, giving us unique reach and credibility in that market. We are running our inaugural "The Voice of the Agent Conference" in November in the UK.

The role

We're hiring a virtual Sales Development Representative, based in South Africa through our agency partner, to create a qualified pipeline for our consulting, Fractional CMO, and training and event products.

You'll combine research, outreach, and sharp discovery to open conversations with senior decision-makers (founders, CEOs, CMOs, principals) across SMEs, with an initial emphasis on property / estate agency and allied sectors, then expanding to other verticals. This role is ideal for a curious, commercially minded prospector who loves testing messages, learning from data, and booking meetings that convert.

Location : Virtual

Reports to : Commercial Lead / Founder

Type : Full-time

What you'll do

Own top-of-funnel pipeline generation across target verticals : research, list-build, multi-channel outreach (email, LinkedIn, phone, events), and rapid follow-up on inbound interest.

Run crisp discovery to qualify pains around marketing leadership, strategy, and performance; map stakeholders; and secure high-quality meetings for our principals.

Tailor outreach using our assets (case themes, workshops, research initiatives) to earn attention and credibility with prospects.

Maintain a clean CRM, update playbooks, and share insights on messaging, ICPs, and objections.

Partner with marketing on campaigns (e.g., webinar / workshop invites) and event follow-ups.

Hit and exceed weekly / monthly activity and opportunity targets.

What success looks like

Qualified meetings set with ideal-fit accounts.

Conversion from meeting ? qualified opportunity ? proposal.

Outreach quality metrics (reply rate, positive response rate).

Data hygiene and cadence consistency.

What you'll bring

13+ years in an SDR / BDR or new-business role (agency, B2B services, or SaaS).

Requires expertise in HubSpot and LinkedIn Sales Navigator.

Good knowledge of Hunter.io, Apollo.io, or Snov.io a distinct advantage.

Confident, concise communication and business writing; strong phone presence.

Proven list-building and personalization skills; comfortable with CRM, sequencing, and sales tools.

Curiosity about marketing strategy and leadership (e.g., Fractional CMO, research-driven planning, CPD-style training).

Outcome focus : you test, learn, and iterate based on data.

Nice to have

Experience selling to founders / MDs in SMEs.

Familiarity with property / estate agency or adjacent industries (suppliers, proptech, professional services).

Event-driven outreach experience (webinars, workshops, conferences).

What we offer

A virtual-first role.

Mentoring from senior marketing leaders.

A values-driven, evidence-led culture where good ideas scale fast.