Product Marketing Manager (Remote)Remote

Product Marketing Manager (Remote)

KnowBe4, the provider of the worlds largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.

Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a Great Place To Work in 8 countries, plus weve earned numerous other prestigious awards, including Glassdoors Best Places To Work.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.

Remote positions open in the US office only. As a Product Marketing Manager, you will have a direct impact on driving our customer growth every day. Your goal is to add more value to prospects and existing customers through developing product marketing and sales enablement content that supports KnowBe4s customer acquisition and retention efforts. We are looking for a highly organized and self-motivated product marketer who can identify and understand the needs of the customer and ways they use our products, understands the capabilities and differentiators of our product platform and effectively educate sales teams and the market on how KnowBe4 brings value to our customers.

This position will work closely with both external and internal stakeholders. Internally these include Marketing, Sales, Customer Success, and Product Management to enable them to effectively position KnowBe4s products and differentiate our offerings from our competition. Externally, product marketing will work with industry analysts, customers, and partners to understand market trends related to the product. You will keep a pulse on the competitive landscape, pricing trends, and KnowBe4 new product features and help optimize the development of product messaging, collateral, and sales enablement assets.

Responsibilities :

• Create product and feature positioning and messaging that attracts and converts prospects and leads
• Collaborate with Product Management on new product ideas and free tools used to bring more prospects into the sales funnel
• Collaborate with Marketing teams to create communication and marketing plans for the launch of new products, features, and releases aligned to the target audiences
• Manage product launch deliverables across Marketing team
• Collaborate cross functionally to develop and / or support marketing plans to drive demand for our products across all go-to-market channels
• Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line
• Support competitive research and help position us to win more customers
• Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness
• Leverage AI tools for research, content creation, and data analysis

Minimum Qualifications :

The base pay for this position ranges from $120,000 - $125,000, which will vary depending on how well an applicants skills and experience align with the job description listed above.

We will accept applications until 10 / 17 / 2025.

We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, certification completion bonuses, and a relaxed dress code - all in a modern, high-tech, and fun work environment.