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Market development and Go-to-Market Coordinator
Market development and Go-to-Market CoordinatorSiemens Healthineers • Palo Alto, CA, US
Market development and Go-to-Market Coordinator

Market development and Go-to-Market Coordinator

Siemens Healthineers • Palo Alto, CA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Go-to-Market Coordinator

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Are you a highly organized, detail-oriented professional with a passion for launching innovative medical technologies? Join our team as a Go-to-Market Coordinator and play a pivotal role in bringing cutting-edge interventional ultrasound solutions to market. You will collaborate with cross-functional teams, manage timelines, and ensure seamless execution of go-to-market strategies that enable the successful launch and commercialization of new products.

Your Role :

  • Coordinate all aspects of go-to-market activities for interventional ultrasound products, ensuring alignment between strategic marketing, product management, sales, and other key departments.
  • Develop and manage detailed project timelines for product launches, marketing campaigns, and sales enablement initiatives, ensuring timely execution and resource allocation.
  • Collaborate with cross-functional teams to support the creation of marketing materials, sales training, and launch content that align with the overall go-to-market strategy.
  • Serve as the central point of contact for go-to-market activities, tracking progress, communicating updates, and ensuring teams are aligned on deliverables and deadlines.
  • Assist in the development of product positioning, messaging, and competitive differentiation strategies in coordination with the strategic marketing team.
  • Support the implementation of product launch plans, including market research, customer segmentation, and tactical execution across global markets.
  • Monitor key performance metrics for product launches and campaigns, reporting on outcomes and identifying opportunities for improvement.

Your Expertise :

  • Launch Planning & Coordination : Lead the coordination of product launch activities, ensuring that marketing, sales, and product teams are aligned and prepared for successful product introductions.
  • Project Management : Develop and maintain detailed project plans, ensuring all go-to-market tasks and deliverables are completed on time and within scope.
  • Cross-functional Collaboration : Work closely with product managers, marketing, sales, and regulatory teams to ensure go-to-market efforts are integrated and support business objectives.
  • Market Analysis : Assist in gathering and organizing competitive and market research to inform product positioning, messaging, and go-to-market strategies.
  • Performance Tracking : Monitor launch KPIs and provide post-launch performance analysis to optimize future go-to-market strategies.
  • Required Skills, Education and Experience for this position :

  • Bachelor's degree in marketing, Business, Communications, or a related field.
  • 3+ years of experience in marketing coordination, project management, or related roles in the medical device or healthcare industry.
  • Familiarity with product launches and go-to-market strategies, particularly within the medical device or healthcare sector, is highly desirable.
  • Experience in interventional radiology, ultrasound, or other healthcare technologies is a plus.
  • Exceptional project management and organizational skills, with a demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Strong communication skills, both written and verbal, with an ability to work effectively with cross-functional teams and stakeholders.
  • Detail-oriented with strong analytical skills to track performance and manage timelines.
  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and project management tools such as Asana, Trello, or Microsoft Project.
  • Ability to adapt to changing priorities and manage ambiguity in a dynamic market environment.
  • Desired Qualifications :

  • Experience working in a regulated industry such as medical devices, healthcare, or pharmaceuticals.
  • Familiarity with digital marketing strategies and tools, including CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
  • Experience supporting global product launches and managing go-to-market activities across multiple regions.
  • Ability to work independently, handle multiple projects simultaneously, and collaborate effectively in a matrixed organization.
  • Who we are : We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

    How we work : When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and / or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose : to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

    The annual base pay for this position is : Min $133,900 - Max $200,900. Factors which may affect starting pay within this range may include geography / market, skills, education, experience, and other qualifications of the successful candidate. If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and / or company performance. The Company offers the following benefits for this position, subject to applicable eligibility requirements : medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking / public transportation, paid time off, paid sick and safe time.

    Equal Employment Opportunity Statement : Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law : Applicants and employees are protected under Federal law from discrimination. Reasonable Accommodations : Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.

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