Product ManagerOptomi • Dallas, TX, US
Product Manager
Optomi • Dallas, TX, US
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Strong hands-on expertise with Adobe Customer Journey Analytics (CJA) and / or Adobe Experience Platform (AEP). Deep understanding of data flows, identity stitching, integrations, APIs, and MarTech ecosystems (technical fluency, no coding required). Experience enabling enterprise analytics or customer journey platforms across multiple teams. Ability to translate business requirements into technical and data requirements for delivery teams. Experience collaborating with marketing, analytics, engineering, data modeling teams, and product owners. Strong communication, stakeholder alignment, and cross-functional leadership skills. Background in product ownership, analytics strategy, or MarTech platform enablement is highly preferred. Support one of the most high-visibility digital transformation initiatives within a large enterprise! Play a key role in enabling both Customer Journey Analytics and Journey Orchestration capabilities! Influence the organization's MarTech roadmap! Partner cross-functionally with product managers, data modelers, systems admins, marketing teams, and engineering! Help build an enterprise-wide analytics foundation that will shape how the business understands and engages customers! Work onsite in a collaborative hybrid model in Dallas or Los Angeles
Product Manager (CJA) : Hybrid in Dallas, TX (preferred) OR Los Angeles, CA
Optomi, in partnership with a global leader in digital customer engagement, is seeking a Senior Customer Journey Analytics Strategist to lead the enterprise-wide enablement, integration, and optimization of Adobe Customer Journey Analytics (CJA)
This is a strategic, high-visibility role supporting a major MarTech modernization initiative and helping an enterprise unlock cross-channel customer insights using Adobe Experience Platform and CJA. This is NOT a hands-on dashboard / reporting role — it is strategy, governance, enablement, and cross-functional leadership.
Responsibilities :
- Serve as the enterprise's primary authority on Adobe Customer Journey Analytics (CJA) capabilities, roadmap, and best practices.
- Translate marketing, CX, and business objectives into actionable CJA use cases , analytics frameworks, and measurement strategies.
- Partner with data engineering, MarTech, CRM / CDP teams, and external vendors to define data requirements, ingestion workflows, identity strategies, and integrations
- Enable seamless data flows between AEP, CRM, CDP, analytics platforms, customer service systems, paid media , and API-driven tools.
- Lead cross-functional collaboration with marketing, analytics, engineering, and product teams to align priorities, onboard vendors, and activate capabilities
- Troubleshoot platform, integration, and configuration issues alongside internal and external stakeholders.
- Train business teams on CJA dashboards, attribution, segmentation, insight development, and best practices
- Establish governance frameworks, repeatable processes, standards, and documentation for CJA analytics and reporting.
- Support the organization as it transitions from legacy reporting tools to Adobe CJA.
- Provide strategic input on Adobe Experience Cloud capabilities as the organization evaluates platform decisions between Adobe and Salesforce.
Must-Have Qualifications :
Why This Role Is Exciting :
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