Product Marketing Manager

Product Marketing Manager

In Some Jobs You Take Orders. In This One, You Write History

Join the healthcare information technology team that's turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you'll help evolve leading-edge thinking into reality and make a measurable difference in improving human health.

We're looking for people who are : Intelligent. Productive. Committed. Willing and able to go above and beyond. Passionate about making a difference. Innovative. Energized. And want to play an essential role in a successful company's continued growth.

Are you ready for this exciting challenge?

The Product Marketing Manager (PMM) is a strategic contributor responsible for the marketing success of some of FDB's most impactful and innovative solutions.

This role blends deep healthcare domain knowledge with modern B2B marketing expertise. The ideal candidate will be a creative strategist, flawless communicator, and technical marketer who can translate complex clinical and software concepts into compelling stories that drive demand, engagement, and adoption.

This individual is responsible for the creation and execution of marketing programs to support the commercial success of various FDB solutions; and collaborates with product managers, subject matter experts, outside vendors, the VP of marketing, and other commercial team members to create marketing plans and implement strategies and tactics for product launches, demand generation, upselling, cross-selling, lead nurturing, etc. to help drive revenue.

This position is a hybrid position out of South San Francisco, CA office or our Carmel, IN office.

KEY RESPONSIBILITIES :

Strategic Leadership for Assigned Product Lines and Verticals

• Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
• Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB's SMEs to align messaging, growth targets, and customer needs
• Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives

Innovation and Campaign Excellence

Product Launch and Growth Enablement

Content and Communications Excellence

Market Intelligence and Strategy

Measurement, Insight and Optimization

REQUIRED SKILLS :

REQUIRED EXPERIENCE :

TRAVEL REQUIREMENTS :

About FDB :

FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions. We offer more than three decades of experience in transforming medical knowledge into actionable, targeted, and effective solutions that help improve patient safety, operational efficiency, and healthcare outcomes.

We value Integrity, Respect, Responsibility, Teamwork, and Creativity. Our offices in South San Francisco and Indianapolis have been awarded with Top Workplaces honors by The Bay Area News Group and the Indy Star, since 2016 (the Top Workplaces honors are based solely on the results of an employee feedback survey by a leading research firm that specializes in organizational health and workplace improvement). FDB offers competitive salaries and extensive benefits including medical, dental, vision, long term disability, life insurance, and matching 401k.

FDB is an Equal opportunity employer vets / disabled. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.

First Databank, Inc. (FDB) endeavors to make www.fdbhealth.com accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email accommodations@fdbhealth.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

FDB is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in San Francisco, CA. The reasonable estimate, $124,000 - $160,000. Please note this information is specific to those hired in location. If this role is open to candidates outside of location, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.