Media Planner - Retail Strategy

Media Planner

Meijer Media is seeking a skilled and innovative Media Planner to join our dynamic Retail Media Network team. The ideal candidate will be responsible for developing strategic integrated media plans that align with our retail clients' marketing objectives. You will play a key role in driving media strategy, optimizing campaign performance, and ensuring seamless execution across various channels, while also leading audience segmentation and strategic targeting initiatives by leveraging data-driven insights to identify high-value customer segments and tailor media approaches that enhance precision and impact across digital, in-store, and emerging platforms.

What You'll Be Doing :

• Develop comprehensive media plans that integrate various channels including search, social, display, video, and traditional media, including budget allocation, media mix, and channel selection to achieve campaign goals.
• Uncover and leverage audience insights to shape audience segmentation and targeting strategy for maximum relevance and impact.
• Collaborate with the analytics team to ensure media plans are rooted in robust data analysis, leveraging insights and performance metrics to inform and optimize strategic decisions.
• Partner with the media activation / operations team to manage inventory, control media costs, monitor performance, and implement optimization strategies to maximize campaign effectiveness and efficiency.
• Attend client meetings as needed to understand their business objectives, target audience, and key performance indicators (KPIs), and to share media strategy, best practices, and recommendations for achieving their goals.
• Partner with the Sales Enablement Leads on training for the Sales team to equip them with in-depth media and strategy knowledge, enabling them to effectively communicate the value and intricacies of media plans to clients and prospects.
• Conduct market research and competitive analysis to inform media strategies and identify growth opportunities.
• Stay current with industry trends, emerging technologies, and best practices to ensure innovative and effective media solutions.

What You'll Bring With You :

We opened our doors more than 90 years ago with the goal of helping people provide for themselves and their family. Today we're a multi-billion dollar retailer with more than 70,000 employees across six states. Our Midwest geography includes corporate offices in Grand Rapids, Michigan, plus manufacturing facilities, distribution centers and over 270 stores across Michigan, Illinois, Indiana, Kentucky, Ohio and Wisconsin. Meijer is an Equal Opportunity Employer, fostering a diverse and inclusive workplace. We are committed to treating all persons with dignity and respect. Meijer's policy is to not discriminate because of any applicant or team member's race, color, national origin, sex, sexual orientation, gender identity or expression, pregnancy, religion, age, physical or mental disability, uniformed service or veteran status, or any other lawfully-protected classification.