Senior Manager Business Development

Position Summary

The Manager, Strategic Business Development serves as a key liaison between the company and lottery customer staff, driving strategic initiatives to maximize sales and market impact. This role is responsible for developing and launching innovative new game concepts, and promotions, conducting market research, and analyzing performance data to inform business decisions and growth strategies.

Responsibilities

• Act as the primary point of contact between the company and lottery customer staff to share sales insights, industry best practices, gather feedback, and identify opportunities for growth.
• Lead the development and implementation of new games and promotional strategies tailored to the Colorado market.
• Develop and support player loyalty program strategies and initiatives to enhance engagement and retention.
• Design and present retailer incentive programs that drive sales and strengthen retailer relationships.
• Create and collaborate on second-chance and bonus draw opportunities to maximize player participation and satisfaction.
• Forecast sales performance using market research and historical data to support strategic planning.
• Coordinate market research efforts in collaboration with corporate research teams and lottery customers.
• Present actionable recommendations to internal and external stakeholders based on research findings and business analysis.
• Manage cross-functional projects, ensuring timely and successful execution of game launches and promotional campaigns.
• Conduct in-depth business analysis of new game concepts and promotional initiatives.
• Monitor and evaluate game and promotion performance, including awareness, participation, and sales metrics.
• Prepare detailed reports and communicate findings to senior leadership to guide future strategy.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field; MBA preferred but not required.
• 5+ years of experience in strategic business development, product management, or marketing, preferably in the lottery, gaming, or consumer products industry.
• Strong analytical skills with experience in market research and data-driven decision-making.
• Excellent communication and presentation skills.
• Proven ability to manage complex projects and cross-functional teams.
• Creative thinker with a passion for innovation and customer engagement.

  Preferred Skills:

• Experience with lottery or gaming products.
• Familiarity with sales forecasting tools and methodologies.
• Ability to translate market insights into actionable business strategies.

Benefits

Brightstar Colorado employees receive the following employment benefits (all benefits mentioned are subject to policy and eligibility requirements):

• Medical, dental, and vision benefits start on day one of being a Brightstar employee
• 12 paid holidays plus 2 floating holidays per year (new hires will receive floating holidays on a pro-rated basis according to their start date)
• 3 weeks of paid vacation per year (accrued); prorated first year
• Accrued sick time
• 401k with employer match and 100% vested day one
• Company paid parental leave, life insurance, short term disability and long-term disability

Success Profile

• Leading Complexity
• Leading People
• Leading the Business
• Leading Self

#LI-NA1