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Creative Director
Creative DirectorLegrand AV, Inc. • Saint Paul, MN, United States
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Creative Director

Creative Director

Legrand AV, Inc. • Saint Paul, MN, United States
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Thank you for your interest in becoming part of the team at Legrand!

GENERAL PURPOSE

The Creative Director is responsible for leading Legrand's creative vision and ensuring brand consistency across all marketing channels. This role oversees the development of compelling, innovative, and on-brand creative assets that support business objectives and enhance customer engagement. The Creative Director will manage a team of designers, writers, and multimedia specialists, while collaborating with cross‑functional teams and external agencies.

DUTIES AND ACCOUNTABILITIES

Lead Creative Strategy : Define and execute creative direction for integrated marketing campaigns, product launches, and brand initiatives, ensuring alignment with business objectives.

Brand Stewardship : Partner with Central Marketing to maintain, evolve, and enforce Legrand’s visual identity and brand guidelines across all platforms, internally and with external vendors.

Team Leadership & Development : Provide direct supervision, coaching, and career development for the internal creative team, including writers, graphic designers, and multimedia designers. Foster a culture of collaboration, innovation, and continuous improvement through effective feedback and leadership.

Performance Management : Oversee all aspects of performance management, including interviewing, hiring, onboarding, training, performance evaluations, and employee recognition.

Project Oversight : Ensure the timely delivery of high-quality creative assets across digital, print, video, and experiential marketing channels.

Cross‑Functional Collaboration : Partner closely with Marketing, Sales, Product Management, Channel Marketing, and Project Managers to align creative output with strategic goals, project scope, and timelines.

Vendor & Agency Management : Direct and manage external agencies and freelancers providing services such as photography, image rendering, motion graphics, animation, video production, and writing.

Quality Assurance : Review and approve creative work to ensure accuracy, consistency, and adherence to brand standards and messaging.

Innovation & Best Practices : Stay current with design trends, tools, technologies, and best practices. Apply innovative strategies throughout the creative process—from concept and execution to final deliverables—to continuously elevate the quality of marketing materials.

Process Improvement : Initiate, develop, and support the implementation of processes and procedures that improve workflow efficiency and effectiveness.

Budget Accountability : Maintain accountability for accurate budgeting, cost estimates, and multiple bids related to creative and marketing spend.

Compliance & Ethics : Uphold compliance by maintaining confidentiality, protecting company assets, acting with integrity, reporting non‑compliance, and adhering to all applicable federal, state, and local laws, as well as company policies and procedures.

Safety : Promote workplace safety by proactively identifying, preventing, and reporting hazards or injuries, and by participating in safety programs and initiatives.

Core Values : Demonstrate and model Legrand’s core values of Customer, People, Integrity, Teamwork, Continuous Learning & Improvement, and Empowerment & Accountability.

JOB REQUIREMENTS

Strong understanding of marketing tools, media, methodologies, and the creative workflow, with hands‑on experience using Adobe Creative Suite, digital design tools, marketing automation platforms, project management systems, and web analytics.

Deep knowledge of branding, storytelling, and integrated marketing, with the ability to translate core business needs into strategic, creative solutions that align with Legrand’s brand voice and differentiating principles.

Proven people leadership and interpersonal skills, including the ability to lead, mentor, train, motivate, and effectively delegate within high‑performing teams. Comfortable providing and receiving creative direction and constructive feedback.

Excellent written, verbal, non‑verbal, presentation, and design communication skills, with a high attention to detail and the ability to clearly and consistently articulate brand messaging.

Highly organized with strong project management, planning, and prioritization skills, capable of managing multiple projects simultaneously in a fast‑paced environment with tight deadlines and multiple approvals.

Demonstrated ability to make sound decisions and resolve issues using judgment consistent with company standards, policies, procedures, and applicable laws and regulations.

Positive, highly creative, and technically savvy professional with a strong sense of accountability, discretion, and the ability to handle confidential information with integrity.

Preferred experience with marketing automation platforms and project management tools.

MINIMUM EDUCATION AND EXPERIENCE REQUIRED

Bachelor’s degree in graphic design, marketing, communications or related field with 8+ years of related professional experience (graphic design, communications, brand management, creative process / workflows), or a combination of relevant education and experience.

Direct management / supervisory experience.

WORKING CONDITIONS / PHYSICAL DEMANDS

Regularly required to sit and use a keyboard for majority of the working day.

General office environment.

May require regular ground travel to other company facilities within local metropolitan area.

Long‑distance or air travel as needed—up to 20% travel.

The expected salary range for this position is $110,000 – $120,000 annually.

The offered compensation may vary based on factors including but not limited to level of experience, certifications / education, training, and work location. This position is eligible for variable incentive pay based on company performance.

Legrand offers eligible employees a comprehensive benefit program (Medical, Dental and Vision, Health Savings Accounts, Health and Dependent Care Flexible Spending Accounts, Life Insurance, Disability benefits, EAP, 401k Plan with Employer Match, Paid Time Off and Paid Holidays).

To learn more about our benefits, visit Audio Video (AV) Technology Jobs | Legrand AV | Legrand AV.

Legrand is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, age, sex, national origin, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

If you’d like to work in a fun, creative, business‑casual environment that offers a comprehensive benefit package, we encourage you to apply!

Legrand is an equal employment opportunity employer.

For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal information.

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Creative Director • Saint Paul, MN, United States

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