Senior Financial Analyst, Orangetheory Fitness

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U is seeking a Senior Financial Analyst (SFA) to join our Finance team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

About the Role

We are seeking a Senior Financial Analyst (SFA) to join our growing Operator Financial Improvement Team (OFIT), reporting directly to the Vice President of Finance for Orangetheory. This role will play a key part in shaping and supporting the franchisee financial health strategy across Orangetheory, with future application across all Purpose Brands.

The SFA will focus on enabling data-driven decision-making, supporting financial turnaround plans, and developing scalable standards and tools to monitor and improve franchisee financial performance. Initially, the role will play a pivotal role in the deployment of a cloud-based franchisee financial platform, including the onboarding of franchisees, training internal stakeholders, and ensuring data integrity and usability.

Beyond platform deployment, this position will be a cornerstone of a new approach to evaluating operator-level financial health — influencing key decisions related to franchisee growth, agreement renewals, and potential exit strategies.

Purpose/Impact: (Duties & Essential Functions)

Franchisee Financial Platform Deployment & Enablement

• Directly support franchisee onboarding and training for the new Franchisee Financial platform.
• Support the development and execution of internal training programs for cross-functional teams to utilize data effectively.
• Partner with external product and data teams to ensure platform insights are reliable, actionable, and user-friendly.
• Serve as a liaison between Orangetheory Finance, franchisees, and internal business users during implementation and ongoing support.

Franchisee Financial Health & Analysis

• Analyze franchisee P&Ls, balance sheets and basic debt information to identify performance trends, risks, and opportunities.
• Build scalable tools and dashboards to monitor financial health across the franchise system.
• Support development and rollout of new financial standards and benchmarks for franchisee performance.
• Contribute to the financial assessment of renewal, transfer, and remediation decisions in collaboration with Franchise Administration, Operations and Legal.

Cross-Functional Partnership & Strategic Support

• Collaborate with Franchise Administration, Operations, and Development teams to assess financial feasibility of expansion, workouts, or new initiatives.
• Deliver insights and recommendations to executive leadership that support broader brand and franchisee growth objectives.
• Assist in the evaluation of franchisee capital planning, restructuring scenarios, and ROI assessments.

Data Management & Governance

• Ensure data integrity and governance for all financial data flowing into the Franchisee Financial platform and associated tools.
• Work with internal stakeholders to align reporting definitions and KPIs across systems and departments.

Strengths and Background

• Bachelor’s degree in Finance, Accounting, Economics, or a related field.
• 3+ years of experience in financial analysis, FP&A, or operational finance
• Experience with unit-level P&L analysis in a retail, fitness, or multi-unit business environment strongly preferred.
• Prior involvement in technology deployment or financial systems implementation a strong plus (e.g., ERP, BI tools, or SaaS-based financial platforms).
• Strong Excel, Word & PowerPoint skills required
• Experience with PowerBi and/or Tableau a plus, with a desire to continue to develop skills in new technologies.

Why Join our team

At Purpose Brands, we’re building a portfolio of high-performing health and wellness brands. We’re passionate about delivering exceptional experiences for our franchisees and members, and the financial health of our operators is central to our long-term success. In this role, you’ll be a foundational member of a growing finance team, working closely with leadership to drive meaningful impact across one of our flagship businesses.

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage

• Hybrid Work Environment

• Life and Disability Insurance

• Unlimited Time off + Paid Holidays

• Fridays off between Memorial Day and Labor Day

• 401(K) Savings Plan Matching at 4%

• 10 Coaching and Therapy sessions

• Mental Health Benefits

• Brand Discounts & Reimbursements

• In-house workout facilities

• Professional Development Opportunities

• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Wednesdays and Fridays

• On-site days: Mondays, Tuesdays, and Thursdays