Global Market Development Manager, Purification

Global Market Development Manager

When you're part of the team at Thermo Fisher Scientific, you'll do important work. Surrounded by collaborative colleagues, you'll have the support and opportunities that only a global leader can give you. Our respected, growing organization has an outstanding strategy for the near term and beyond. Take your place on our strong team and help us make significant contributions to the world.

Position Overview

You are passionate about science and customer-centric marketing! Do you believe understanding users and their needs not only allows us to better serve them, but is critical to help us stay competitive as well?

We are looking for a results driven and innovative Global Market Development Manager to help build and implement marketing strategies and programs for a robust portfolio of purification solutions for BioPharma customers, with a focus on emerging modalities including viral vectors and nucleic acid therapeutics. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts.

The candidate in this role will need to successfully work within a highly matrixed organization to develop global, multi-channel marketing campaigns, and create and manage tactical execution to achieve marketing and revenue targets. This individual should have a strong background in B2B sales enablement, digital marketing and B2B eCommerce. Demonstrated ability to understand how to optimize marketing efforts by channel and funnel stage is required.

Key Responsibilities

• Develop strategic, multi-channel, integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, positioning & messaging, content and channel strategy, and tactical planning.
• Manage the creation and execution of engaging marketing campaigns to generate awareness and drive demand; measure and understand the customer experience through the marketing journey.
• Collaborate and ensure alignment of business strategy and plans among Product Management, Regional Marketing, Commercial Leaders, and other partners.
• Successfully engage with agencies and marketing program managers to deliver high-quality assets, including creative direction and content for print and digital collateral, social media, customer-facing presentations, sales enablement tools, global tradeshow properties, and promotional materials.
• Effectively engage and partner with digital marketing colleagues to leverage and optimize performance across digital channels.
• Apply critical metrics to measure performance and effectiveness of marketing programs. Implement optimizations based on data-driven insights.
• May perform other related duties as required and / or assigned.

Qualifications

The salary range estimated for this position based in Massachusetts is $104,000.00$154,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and / or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes :