Senior Manager, Field & Channel Marketing

Senior Manager, Field & Channel Marketing

At Trustmi, we're on a mission to eliminate socially engineered fraud by empowering organizations with our Behavioral AI Security solutions. Our platform detects and prevents social engineering attacks like Business Email Compromise (BEC) and Vendor Email Compromise (VEC), delivering unmatched fraud prevention, error reduction, and enhanced operational efficiency. By stopping fraudulent payments before funds are transferred, we help businesses safeguard their revenue and build trust in every transaction.

As Senior Manager, Field & Channel Marketing, you will play a pivotal role in driving Trustmi's growth. Reporting to the Head of Demand Generation, you'll lead the strategy and execution of all field and channel marketing initiatives. You'll collaborate with sales, demand generation, and channel partners to create impactful territory and account marketing plans. Your work will ensure all Trustmi field activities reflect our brand leadership and innovative approach to payment security. You'll define what success looks like in the field while building scalable playbooks that drive measurable results.

Key responsibilities include :

• Sales Alignment : Partner closely with sales to align field marketing activities and channel programs with strategic goals for key regions.
• Account-Based Marketing (ABM) : Develop targeted account and territory-specific programs to engage prospects in high-priority accounts and regions.
• Field Events : Identify key industry events, conferences, and regional opportunities to sponsor. Budget, plan, and execute unique hosted events that generate leads and nurture existing opportunities.
• Large Conferences : Own the budget, planning, and execution of large conferences such as RSA, BlackHat, Gartner Security & Risk Management Summit, AFP, and more.
• Channel Marketing : Build relationships with top channel partners in key markets. Develop and execute plans to enhance engagement and awareness among resellers and their customers.
• Operations : Create a scalable playbook for field and channel marketing, establishing clear expectations, roles, and metrics. Plan and execute all related initiatives.
• Performance Management : Set and meet pipeline targets, taking ownership of Trustmi's Field Marketing Program's success.