Vice President E-CommerceAmerican Achievement • Aventura, FL, United States

Vice President E-Commerce

American Achievement • Aventura, FL, United States

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Location : Aventura, FL (In-Office required : Monday - Friday)

ONLY LOCAL CANDIDATES WILL BE CONSIDERED

About Balfour & Co.

Balfour & Co. is one of the world's leading Collegiate and High School commencement services companies, offering innovative, personalized products like class jewelry, yearbooks, regalia, school uniforms and photography. With brands such as Balfour®, GradImages®, ArtCarved®, and more, we've been helping students celebrate life's most meaningful moments since 1913. Balfour has around 4,000 employees and operates in 3 countries.

POSITION SUMMARY :

Reporting to the Chief Marketing Officer, this executive will serve as a

change agent responsible for shaping the company's digital customer experience strategy. Key responsibilities include :

Developing a roadmap to enhance core digital experiences, retail partnerships, and direct-to-consumer channels.
Driving growth in product assortment and revenue by expanding into new geographies and strengthening existing school relationships.
Leading e-commerce operations across 10 websites, ensuring seamless user experiences and achieving sales and profitability goals.
Elevating mobile and social media engagement to deliver a multi-channel shopping experience.
Acting as a change management leader with strong communication skills and a digital-first mindset.

ESSENTIAL POSITION FUNCTIONS :

Strategic Leadership : Oversee all facets of E-Commerce and Retail, including marketing, brand authenticity, site performance, conversion, and product sell-through.

Multi-Channel Integration : Develop and execute strategies that integrate E-Commerce (B2C) with wholesale, retail, school channels, and third-party platforms.

Growth Initiatives : Expand product catalog, offerings, and presence across alternative E-Commerce, social, and retail platforms.

Digital Experience : Lead cross-functional teams through product definition, development, QA, and launch to enhance digital products and customer experiences.

Merchandising & Marketing : Align online merchandising, promotional messaging, and marketing strategies with company programs to drive revenue.

Data & Metrics : Establish controls for data quality, oversee daily website metrics, and optimize the customer journey.

Team Leadership : Manage professionals across digital marketing, CRM, merchandising, creative, and site operations to strengthen people, processes, and systems.

Cross-Functional Collaboration : Partner with Sales, Marketing, Product Development, and Creative teams to deliver seamless online experiences and logical product hierarchies.

Technology Alignment : Work with IT teams to ensure site architecture and user interfaces meet customer needs.

Feedback & Compliance : Incorporate sales force feedback on school pages and ensure ADA and COPA compliance while adapting to evolving customer behaviors.

EDUCATION / EXPERIENCE :

Education

Bachelor's degree required; MBA preferred.

Experience & Expertise

10+ years leading customer-centric, data-driven online businesses that achieved financial and growth goals.

Background in Consumer Products or Retail E-Commerce.

Proven ability to reinvent and execute best practices in site shopping experiences and online marketing across devices and platforms.

Demonstrated success in scaling digital commerce through innovative strategies, including early-stage / start-up environments.

Skilled in leveraging social media, mobile, and tablets to drive incremental sales beyond traditional websites.

Skills & Knowledge

Deep expertise in customer engagement, retention, and conversion optimization.

Strong command of web, media, and email analytics, usability, acquisition / retention marketing, and digital channels (SEO, paid search, social, mobile).

Ability to unify marketing and creative strategies across channels to deliver a consistent, holistic brand message.

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Vice President • Aventura, FL, United States

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