A company is looking for a VP, Enterprise Marketing to lead the marketing strategy and execution for its enterprise publisher business.
Key Responsibilities
Own end-to-end marketing strategy for enterprise publisher prospects, translating ad tech capabilities into business value
Develop and execute account-based marketing programs targeting high-value publishers and media groups
Design and execute integrated campaigns across multiple channels, balancing storytelling with revenue-focused messaging
Required Qualifications
8+ years in B2B marketing for adtech, martech, or media technology companies
5+ years in marketing leadership roles with a focus on strategic storytelling and performance marketing
Proven track record in developing successful enterprise marketing strategies that drive pipeline and revenue growth
Deep expertise in account-based marketing and multi-channel campaign management
Experience with marketing automation platforms, preferably Salesforce Marketing Cloud
Vp Marketing • Fort Wayne, Indiana, United States