Social Media Creator (Ugly Cash)

Job Description

Job Description

What is Ugly Cash?

We are building a financial center for everyone, everywhere. In the near term we are starting with Latinos from all over the American continent with a focus on those living in the U.S.

Ugly Cash members in the U.S. get banking (checking account and debit card via our partner bank) plus sending dollars to Latin America at no cost, instantly. Like Zelle, Venmo or Cash App but international.

We are looking someone that can join our ambitious Storytelling team. The goal? Create the most bold and iconic brand that do things differently from the 99% of the financial establishment.

The candidate is someone who resonates with our brand premise : Your bank won't do this.

Job Overview :

This role is dedicated grow the Ugly Cash brand on social media channels (Instagram and TikTok)

While is not mandatory, the ideal candidate is part (or have a deep understanding) of young Latino culture in the United States. Knows their experiences, perspectives and is strongly connected with their hype radar.

The candidate plays in all the fields : can handle social media, online or offline initiatives. From video content creation to production of assets.

Sounds like a fit? Share your CV, portfolio or social handle with us at gabo@bestfriend.finance or apply below.

Responsibilities :

• Create content that speaks to Gen Z in the U.S.
• Manage Ugly Cash social media channels (publish content, respond comments of the community and users of the app).
• Cool hunting of trendy personalities that influence the Gen Z Latinos in the U.S.
• Concept ideation, editing and execution for TikTok and Instagram reels videos.
• Monitor social media trends consumed by Gen Z Latinos in the U.S. to ensure content is current and impactful.
• Collaborate with the Creative team in Buenos Aires and Mexico City to craft multiple videos per week that connect with our core audience and drive awareness to our brand.
• Brand Advocacy : Build a team of brand advocates or ambassadors within the community who can spread positive word-of-mouth and provide testimonials.
• Community Support and Problem-Solving : Act as a point of contact for the community, addressing queries and concerns. This may involve coordinating with other departments to resolve issues.

Skills

Requirements :