Director, Marketing (Cleveland Browns)

Director, Marketing

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component of feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. If this sounds like a winning formula for you, join us!

The Cleveland Browns and Legends have an expansive partnership to support all aspects of the New Huntington Bank Field project including market analysis, product design and development, data and analytics strategy, and holistic revenue generation across partnerships, ticketing and suites sales. Legends is proud to support and represent the Browns during this historic moment in Northeast Ohio.

The role

As a key member of the project team, the Director, Marketing is responsible for shaping, planning, managing and executing all marketing activities that support the sale of partnerships, suites and season tickets in the new stadium. We are seeking an experienced team member with a positive, results-oriented approach who can communicate clearly across all platforms and work diligently to create, initiate, manage and direct marketing strategies to enhance the overall customer experience of the new stadium campaign. This role will require close collaboration with the Cleveland Browns marketing and creative teams to ensure the Browns brand is protected, elevated and enhanced throughout the new stadium campaign.

Essential duties and responsibilities

• Work in close collaboration with Legends project leadership and the Cleveland Browns to develop, refine and shape the sales narrative for the new stadium across all revenue categories (partnerships, ticket sales, suites)
• Support the development of content / assets for the digital sales application, new stadium website and the sales center
• Bring to life the new stadium customer journey
• Experience working with and deep knowledge of marketing platforms, technologies, and digital media trends (Third Party vs. First Party data, ad servers, gamification, Web3, etc)
• Managing the creative queue for partnership pitches
• End-to-end management of highly targeted, digital marketing campaigns
• In conjunction with internal and external teams, create, initiate, manage, and measure new stadium marketing and communication campaigns
• Construct campaigns for the purposes of customer acquisition, expansion, and retention throughout the new stadium sales process.
• Manage omnichannel campaigns (digital and direct marketing assets including email, social media, webinars and sponsored events, paid search, display ads, retargeting and direct mail).
• Working closely with data analytics, content, and creative teams to develop customer segments used in highly targeted content campaigns
• Analyze social media marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Analyze campaigns to determine and evaluate key measurables including Cost Associated per Lead, Online Marketing ROI (return on investment), Customer Conversion Rates, ROAS (return on ad spend) and other KPI's (key performance indicators).
• Responsible for the leadership, training, coaching, performance and evaluation of the marketing staff.
• Managing relationships between internal expectations, client management, external vendors

Supervisory responsibilities

Carries out supervisory responsibilities in accordance with all Legends Global policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

Education and / or experience

Compensation

Competitive salary range of $115,000 - $125,000 plus bonus potential commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Working Conditions

Location : On Site (Berea, OH)

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Note

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity / Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.