Assistant Director of Marketing and Student Engagement

This role consists of two main components : one dedicated to advancing the school's marketing, branding, and event management objectives, and the other centered on student engagement and program support. The position requires outstanding communication, design, and organizational skills, as well as strong teamwork and collaboration capabilities with various stakeholders.

Primary Responsibilities

• Marketing and Communication Execution and Event Management
• Serve as the main point of contact with the central Office of Marketing and Communication (OMC); in particular, partner with SBS Director of Marketing, SBS Content Producer, and Senior Web Marketing Director to execute the School’s marketing and branding projects and initiatives, track results, and provide feedback for continuous improvement
• Facilitate the promotion of the hallmarks of SBS education in the areas of immersive consulting, service learning, and global learning by (i) maintaining and updating the relevant webpages; (ii) conducting best practices and benchmarking analysis to identify improvement areas; (iii) offering suggestions for spotlight and success stories to support marketing / branding; and (iv) helping track the school’s strategic partnerships, project sponsors, and external supporters.
• Manage the School’s Facebook and Instagram accounts by posting notable content periodically to help promote the reputation and accomplishments. Employ marketing analytics to take a deep dive into the accounts to gather data and outcomes related to the school’s strategic initiatives and then feed the info to the Dean’s Office and relevant departments and programs to facilitate outreach planning and alumni engagement.
• Manage the SBS Graduate Programs account, facilitate OMC to oversee the SBS account, manage the engagement pod, and develop a annual recap.
• Create, update, and monitor the contents on SBS TV screens on the 12th floor in Stahl Building and the 5th floor in Sargent Hall.
• Design, plan, execute, and communicate routine school-based events (e.g., Commencements, Honor Society induction ceremonies, Center events, etc.) and special internal and external events with large impacts (e.g., Program / Dept. Anniversary Celebrations, Conferences, Meetings, etc.), coordinate with relevant campus offices and personnel to ensure timely and smooth execution, marketing, reach, and outcomes, and promptly update the event pages on the School’s website and the contents on TV monitors.
• Act as a point person for coordinating and sharing various department events, especially with the SBS UG office, Careers, International Student Office, and others. Work with university offices representing SBS and planning for each year’s Commencement.
• Summary report of the events every semester and periodic presentations at the School’s leadership team meetings.

Student Engagement and Program Support

Support the Graduate Programs in the following areas :

Miscellaneous

Participate in and support the implementation of new projects and initiatives that move the School’s Strategic Plan forward.

Requirements / Qualifications

Personal attributes

(1) Attentive to details and excellent design, planning and organization skills; (2) Proficient with website design, marketing content creation, social media, data analysis, and event management; (3) Can communicate effectively with various stakeholders; (4) the ability to work effectively with diverse groups and in highly complex and demanding situation; and (5) enthusiastic and curious about new phenomena, eager to learn, and active in taking on initiatives and new responsibilities.

Salary : $51,750.00 - $86,250.00

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