Business Affairs Coordinator, Marketing - Lakeland

The Business Affairs Coordinator is responsible for coordinating activities that safeguard the company against legal risk and protecting the Publix brand. The incumbent researches and provides guidance to Marketing teams in the development of customer-facing marketing content, supports trademark and copyright management, participates in creative content compliance reviews, and assists with marketing supplier contract negotiations and execution.

Responsibilities include:

• Review marketing content for assigned business areas to identify potential risk resulting from regulatory and /or product claims and escalate concerns to leadership when appropriate.
• Assist Marketing associates with contract preparations and manages negotiations with stakeholders including corporate counsel and ensures contracts adequately meet business needs, satisfy Publix standards, and are properly executed.
• Prepare documents to be filed with United States Patent and Trademark Office necessary to acquire and/or maintain existing Intellectual Property owned by Publix.
• Research and provide feedback on trademarks used in customer facing marketing communications to protect the integrity of Publix’s trademarks and to ensure there are no infringements with third party owned registered trademarks.
• Manage compliance with regulations required as a result of Marketing business operations including state bond waivers and tax documents.
• Participate in and support marketing department training covering laws and regulations related to advertising claims, programs, and promotions.
• Serve as a liaison between Marketing and Corporate Legal for collaboration, communication management, and sustainment of organizational relationships within the departments.
• Support the Manager, Business Affairs with creative review for high-tier projects and business plan initiatives and/or intellectual property research as assigned.