Senior Director Paid Performance Channels Mktg

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Senior Director, Paid Performance Channels oversees paid performance marketing strategy and execution supporting growth for Empower Personal Wealth (EPW). This role leads a team of paid channel managers responsible for driving efficient customer acquisition and lifecycle performance across a diverse portfolio of paid media channels. Reporting to the Vice President, Growth Marketing & Strategy, the role operates within a hybrid in-house and agency-supported model. Performance Marketing at Empower follows a center-of-excellence approach, partnering closely with Growth and Lifecycle Marketing teams aligned to customer segments. The role brings a forward-thinking, data-driven perspective on targeting, attribution, and measurement across complex funnels that blend digital and human-led sales models, supporting investment solutions ranging from self-directed to high-net-worth advisory offerings.

What you will do :

• Lead paid performance media strategy and execution across acquisition and lifecycle marketing channels.
• Partner with Growth and Lifecycle Marketing teams to test paid media channels in support of growth experiments.
• Identify and scale high-performing initiatives into evergreen programs that deliver sustainable growth.
• Own delivery, optimization, and capability roadmaps across all paid performance channels, grounded in CAC, ROI, and incrementality KPIs.
• Collaborate cross-functionally with creative, brand, content, owned channel, analytics, and marketing teams to execute integrated campaigns.
• Evaluate emerging media tactics, platforms, and technologies to improve performance and efficiency.
• Balance performance optimization with brand integrity and client experience considerations.
• Contribute to cross-channel attribution, measurement, and forecasting models to support long-term budget planning.
• Educate internal stakeholders on paid media capabilities, results, and strategic value.
• Manage the Consumer Marketing budget, including direct media spend and indirect vendor and agency costs.

What you will bring :

Work Environment & Disclaimer

This job operates in a professional office environment.

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. You will be evaluated in part based on your performance of the responsibilities and / or tasks listed in this job description. You may be required to perform other duties that are not included on this job description. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason, as per terms and conditions of your employment contract.

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

Base Salary Range

$138,000.00 - $200,100.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and / or skill level and will be finalized at the time of offer.

Equal opportunity employer

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

Job Posting End Date at 12 : 01 am on :

02-21-2026

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