Digital Marketing Manager Share LinkedIn Twitter Facebook Google Email

Job Description

If you're looking to join a team positioned to make a big impact in a

growing organization that supports a growth mindset and sees possibilities

rather than roadblocks. Gregory & Appel's Indianapolis marketing team could be the best

place for you!

The Digital Marketing Manager is pivotal in

driving the Company's revenue growth by supporting strategic marketing

initiatives aimed at attracting and retaining clients. This role requires

strategic thinking coupled with a tactical approach to designing and

implementing effective multi-channel marketing campaigns to generate leads,

grow our revenue pipeline, and enhance brand visibility.

This role reports directly to the EVP of Marketing and Proven Previous

experience in Demand Generation is required .

Ideal candidates will be innovative, constantly seeking to improve existing

strategies, a results-oriented thinker, a team player, and hold an unwavering

commitment to excellence that supports achievement of business objectives. If

this is you, please read on!

Experience and Skills

Key

Responsibilities

Campaign Management

& Execution

Design

and execute multi-channel marketing campaigns across email, events,

webinars, paid media, partnerships, social media, and newsletters

Monitor

performance metrics and optimize campaigns to generate leads, nurture

prospects, and drive conversions

Own

quarterly demand generation KPIs and marketing attribution goals

Content

Strategy & Creation

Build

content strategy tailored to buyer personas across the customer journey

Research,

write, and optimize content in all formats (case studies, whitepapers,

blogs, videos)

Develop

deep understanding of Gregory & Appel's business lines to ensure

content alignment with target audiences

Analytics

& Optimization

Manage

data entry, campaign tracking, and reporting in Salesforce and HubSpot

Provide

campaign-level analysis, insights, and recommendations for future

optimization

Use

data-driven insights to refine content and improve KPIs and engagement

Evaluate

marketing technology stack for effectiveness

Events

& Webinars

Organize

and promote events / webinars as part of demand generation strategy

Execute

pre-event, live, and post-event activities to attract and convert leads

Collaboration

& Strategy

Work

cross-functionally to support marketing programs across company verticals

Ensure

consistent brand experience and messaging

Stay

current on industry trends, market insights, and competitive strategies

Collaborate

with internal teams to achieve campaign goals

Additional

Responsibilities

Assist

with other marketing projects and activities as needed

Work

Environment

Hybrid

schedule : 3 days in office per week (Tues, Wed, Thurs) Remote (Mon & Fri)

Required Experience Key

Skills and Qualifications :

Bachelors

degree in marketing, communications or a related field.

5-7

years of experience in a demand generation or digital marketing role with

a proven track record of driving growth.

Superb

written and verbal communication skills with an ability to craft

compelling messages for different audiences.

Ability

to see the big picture of our marketing strategy.

Ability

to analyze and comprehend data trends and forecasting + digital

performance metrics.

Experience

using Salesforce dashboards and reporting, and HubSpot.

Proficient

understanding of paid channels (PPC, social, display), including their

role in funnel stages and contributions to KPIs.

Creative

mindset with the ability to generate new ideas and approaches to demand

generation.

Extensive

experience with CRM and marketing automation platforms (HubSpot,

Salesforce, etc.).

Knowledge

of Wordpress, SEO / SEM, Google Analytics, and social media marketing.

team-player mentality with a collaborative spirit to work with multiple

teams across the organization, yet able to work autonomously.

Extraordinary

ability to project manage individual tasks and priorities, using team

planning tool (Monday.com) to manage content and campaign planning.

Strong analytical skills,

with the ability to translate complex data into actionable insights and

strategies.