Senior Marketing Data Analyst

Marketing Data Analyst

Tidal Wave Auto Spa is one of the fastest growing car wash chains in the country and is a recognized leader in the industry with locations nationwide. Our wave of success began in 2004 in the small town of Thomaston, GA, which is where Tidal Wave Headquarters calls home. Tidal Wave Auto Spa is a national brand that is forecasted to grow at a rapid rate for years to come, so we are aggressively pursuing individuals with exceptional talent and leadership qualities. Our goal is to redefine the car wash industry with the latest technology, top-notch friendly service, and unwavering dedication to its employees!

Salary : $95k-$115K

Position Summary

The Marketing Data Analyst supports the Marketing team with advanced analytics across all marketing investment channels, customer and member behavior, lifecycle insights, and revenue optimization. This role requires a highly analytical, strategic thinker who can translate complex customer and media data into actionable insights that drive measurable results.

This is not just a report-building role. The Marketing Data Analyst is a strategic partner who deeply understands customer journeys, segmentation, attribution, paid media, CRM lifecycle touchpoints, experimentation, and satisfaction metrics. They bring proactive ideas to leadership, identify opportunities to improve ROI, automate workflows, and uncover insights that accelerate membership growth and customer value.

The ideal candidate has hands-on experience with digital marketing platforms, customer behavior analysis, lifecycle strategy, and cross-channel attributionalong with the analytical horsepower to evaluate Fleet programs, Fundraising performance, and Customer Service workflows.

Key Responsibilities

Marketing Performance & Paid Media

• Build dashboards and insights for Google Ads, GA4, Meta Ads, and paid social.
• Analyze CAC, ROAS, CPM, CPC, CTR, conversion rates, impression share, reach, and frequency.
• Conduct deep dives into campaign effectiveness by audience, channel, creative, ad group, and placement.

Customer Behavior, LTV, and Segmentation

CRM & Customer Journey Optimization

A / B Testing + Experimentation

Customer Satisfaction & Review Analytics

Fleet & Fundraising Analytics

Customer Service Analytics

Requirements

As a Tidal Wave Auto Spa Team Member, you will enjoy our Benefits Program to help secure your financial future and preserve your health and well-being, including :

The equal employment opportunity policy of Tidal Wave Auto Spa provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. Tidal Wave Auto Spa hires and promotes individuals solely on the basis of their qualifications for the job to be filled.