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Product Marketing Manager
Product Marketing ManagerGinsey Home Solutions • Swedesboro, NJ, US
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Product Marketing Manager

Product Marketing Manager

Ginsey Home Solutions • Swedesboro, NJ, US
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  • [job_card.full_time]
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Do you thrive on developing and shaping products consumers love?

If you know how to turn market insights into strategic product wins, this is your next big opportunity. We're looking for a Product Marketing Manager who excels at driving consumer-driven product development, balancing innovation, strategy, quality, and speed-to-market.

What You'll Do

You will own and influence the full product development journey, from early-stage concepts through commercialization and launch, with a focus on delivering products that stand out on shelves and online.

Product Development & Lifecycle

  • Lead product lifecycles including new SKUs, briefs, specs, extensions, and rationalization
  • Evaluate and approve samples to ensure brand and customer alignment
  • Negotiate costings to achieve margin targets
  • Define quality expectations in partnership with Quality and Manufacturing

Go-to-Market Strategy

  • Build compelling product positioning and messaging informed by consumer insights, POS data, and licensor direction
  • Execute cross-functional launch planning and marketplace activation
  • Develop sales collateral including datasheets, case studies, and presentations
  • Manage turnover, channel priorities, and MOQs to ensure launch success

    • Market Insights & Strategy

  • Conduct market research to track trends, consumer needs, and competitive activity
  • Recommend solutions that elevate category leadership and portfolio strategy
  • Identify business opportunities that improve value, innovation, and brand positioning

    • Cross-Functional Collaboration

  • Work closely with Sales, Marketing, Sourcing, Manufacturing, Planning, Finance, and Customer Service
  • Partner with international suppliers and domestic teams to ensure aligned communication
  • Build strong relationships with licensors, vendors, and internal stakeholders

    • We're Looking For Someone Who :

  • Has a passion for creating meaningful, consumer-driven products
  • Uses insights and analytics to influence strategic decisions
  • Can balance creativity with operational discipline
  • Thrives in a collaborative, fast-moving environment
  • Inspires trust and alignment across cross-functional teams

    • What You Bring

  • 5+ years of product development experience in consumer goods
  • Licensed and / or private-label experience strongly preferred
  • Bachelor's degree in Business, Marketing, or related field
  • Strong project management skills with an ability to manage multiple priorities
  • Working knowledge of go-to-market strategy, positioning, and competitive landscape

    • What Success Looks Like

  • You lead the creation of products that deliver meaningful customer value
  • You enhance efficiency and strengthen cross-functional processes
  • You bring creativity rooted in insights—not guesswork
  • You collaborate seamlessly to commercialize products that win

    • Why You'll Love Working With Us

  • Competitive salary with performance growth opportunity
  • Medical, dental & vision insurance
  • 401(k) with company match
  • Paid time off, holidays, and personal days
  • Supplemental insurance options
  • Hybrid work schedule (3 days onsite, 2 days remote)
  • Supportive team where your contributions truly matter
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    Product Marketing Manager • Swedesboro, NJ, US

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