Digital Product Marketing Manager

Product Marketing Manager

We are seeking a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

Minimum Education Required

Bachelor's degree in marketing, business, communications, or a related field required; master's degree preferred

Minimum Required Experience

7 years of experience in a similar role leading digital marketing strategy

Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy

Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred

Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

Job Duties (including but not limited to)

Campaign Prep & Misc. (70%)

Oversee the production of effective email and digital marketing campaigns

Oversee SEO and SEM strategy for assigned verticals

Manage the strategy of social media content creation

Manage the forum marketing strategy

Create and regularly measure and report on marketing metrics

Own assigned pieces of the UWorld marketing plan

Recommend and edit necessary collateral to support product offerings

Enforce UWorld brand standards

Marketing Strategy (20%)

Define an annual product marketing strategy

Serve as the embedded product marketing specialist for assigned verticals

Define and refine product differentiators and market positioning

Market Research (10%)

Perform comprehensive, detailed market research on target market(s), including competitive analysis

Define buyer personas, target markets, and how buyers consume their media and make decisions

Outline buying cycles

Recommend product pricing

Report on industry trends and recommend actions to position UWorld ahead of competition

Required Knowledge, Skills, and Abilities

Demonstrable digital marketing experience, especially email, SEO, and SEM

Exceptional market research and reporting skills

Ability to define and report metrics of success

Superior organizational and self-motivation skills

Familiarity with marketing automation tools and platforms

Excellent written, verbal, and interpersonal skills

Ability to work well within a team environment with competing priorities

Ability to react constructively to direct feedback and constructive criticism