Division Marketing Specialist

Description

The marketing specialist role is primarily focused on supporting leasing efforts through strategic marketing initiatives, compelling property presentations, and high-impact collateral for tours and proposals. You'll play a key role in driving occupancy by creating marketing materials that showcase our properties, coordinating events that strengthen broker and customer relationships, and ensuring every touchpoint reflects our brand. While leasing support is the core focus, you'll also contribute to customer experience and retention through creative engagement strategies and curated activations across our Nashville portfolio of more than 5+ million square feet of full-service office space.

KEY RESPONSIBILITIES :

Marketing Strategy & Execution :

• Coordinate and execute division-wide marketing initiatives that support leasing, retention, and brand positioning.
• Develop clear, consistent copy and content for campaigns, digital platforms, and property marketing materials.
• Prepare the annual marketing budget and reconcile monthly expenses.
• Track and report on marketing program performance and ROI.
• Identify partnership marketing and co-branding opportunities to leverage local assets and community relationships.

Leasing Support & Sales Enablement

Creative Development & Brand Management :

Digital Marketing & Online Presence :

Customer Engagement & Event Planning :

Collaboration & Cross-Functional Coordination :

Why Join Us?

At Highwoods, we're more than just a commercial real estate company-we're in the business of creating remarkable workplaces that inspire and support growth, community, and connection. Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. Through a blend of innovation, care, and commitment to quality, we deliver exceptional spaces that are worth the commute, add value to our customers, and positively impact our communities.

What Sets Us Apart

As part of the Highwoods team, you're not just taking on a job; you're joining a culture that values integrity, collaboration, and growth. We believe our culture is the key to success in the dynamic world of commercial real estate. Every member of our team plays a role in defining and upholding this culture-it's not just words on a page, but a way of working and living every day.

When you join Highwoods, you'll bring your unique skills, experiences, and values to life through our shared mission. Together, we create a thriving workplace where every teammate has the support and opportunity to make a meaningful impact.

Our Vision in Action

Ready to make an impact?

Join us as we lead the evolution of commercial real estate for the benefit of our customers, communities, and investors. Let's create exceptional experiences and environments together.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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