Marketing Associate, Teachers Pay Teachers (TPT)

Marketing Associate, Teachers Pay Teachers (TPT)

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Associate for TPT.

TPT (Teachers Pay Teachers) is the world's largest marketplace for innovative educational content created by and for educators and is used by 85% of K-12 teachers in the US. We have big plans for expanding this immensely popular platform, and are looking for a Marketing Associate to help drive this growth.

In this role, you will play an essential part in scaling the content and product marketing program at TPT. You'll help create a broad range of materials that engage and build trust with our key audiences : educators, sellers, and school administrators. We're looking for someone who is a strong writer and communicator as well as creative, strategic, organized, proactive, and passionate about TPT's mission to help teachers teach at their best.

This is a full-time remote position for candidates in the United States.

What You'll Be Doing

• Write engaging content for educator-focused campaigns, Seller and educator communications, and always-on marketing programs
• Develop content that strengthens brand credibility, including but not limited to : emails, landing pages, blog posts, thought leadership, and more
• Devise creative content strategies to deepen engagement with existing users and to creatively reach new customers, inspiring them to shop on TPT
• Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
• Monitor brand mentions and sentiment across social channels, escalating issues where needed and proactively engaging where appropriate
• Partner with the Customer Support and Seller Community teams to troubleshoot and resolve sensitive customer issues, ensuring brand integrity and customer trust

What We're Looking For

About IXL Learning

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example :

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.