Research Analyst

Job Description

Job Description

Description :

Interested in being part of a team that is part of “the conversation”? Looking to focus your time and energy on digging into the data that fuels company and client sales opportunities? Want to use your intellectual curiosity mindset to find the story and / or opportunity? We have the job for you! Valpak is searching for a Research Analyst to join our Research Services & Audience Solutions Group to help drive results in an agile environment.

Essential Duties and Responsibilities :

1. Responsible for providing stakeholders research consultation (including program design), implementation, backend analytics and interpretation of findings to make recommendations which meet advertiser and company objectives.

2. Designs, develops, and implements research-related sales tools, presentations, proposals, recommendations, and insights. Must be able to tailor approach, analysis, and insights for specific audiences.

3. Applies intellectual curiosity to uncover research and client opportunities leveraging proprietary, subscription, or online resources.

4. Provides full-service pre-sale and post-sale consultation. Delivers the “data story,” offering support, interpretation, and application uses to customers.

5. Acquires basic knowledge of database management including internal, client, third party and syndicated supplied data.

6. Plays an integral role in the development of dashboard reporting tools and visualization of internal and external data points.

7. Crafts data points into actionable insights to help drive sales, new programs, and processes.

8. As needed, performs custom research, and provides related analytical and statistical support.

9. Presents findings in formal settings to sales staff, management, and advertisers.

10. Performs related work and additional duties as needed or required.

Education / Experience :

Bachelor’s degree in Marketing, Management, Statistics, Quantitative Methods or other related field and minimum of two years relevant quantitative marketing research experience, preferably in direct marketing or ad sales / media environment. Knowledge of major third-party suppliers of household and syndicated data and services preferred, such as Nielsen, Claritas, PRIZM / Mosaic / Personicx segmentation, MRI-Simmons, Omniture, Google Analytics, Alchemer (or similar programs). Knowledge or familiarity with database reporting tools such as Microstrategy, Tableau, PowerBI, TapClicks, Domo, etc.

Requirements :

Requirements and Qualifications :

• Excellent oral and written communication skills
• Strong presentation skills
• Strong problem-solving skills, independent judgment, and ability to work under self-direction
• Detail oriented; effective at interpreting and telling stories with data
• Ability to interface with sales channels, advertisers and all levels of management
• Proficient with Microsoft Office, specifically Access, Excel and PowerPoint
• Flexible, with the ability to manage concurrent projects