Chief Marketing Officer (CMO)

Position Summary

McCurdy Real Estate & Auction is seeking a full-time, on-site Chief Marketing Officer (CMO) who can take McCurdy to its next level of growth by leading our marketing strategy for real estate, brand awareness, digital campaigns, seller acquisition, and buyer engagement. This role will be central to scaling our pipeline of inventory, elevating our brand profile, and ensuring we continue to set the gold standard in real estate marketing and the auction industry.

This isn't a maintenance role, it's a builder's role. You'll be a strategic operator, team leader, brand steward, and campaign architect working alongside our CEO and executive team. You will lead a high-performing marketing department to drive comprehensive marketing strategy and execution. This individual must be a strategic thinker, creative problem-solver, and proven leader with a passion for marketing. The ideal candidate thrives in a fast-paced environment, can confidently navigate rapidly shifting priorities and constructive feedback, and consistently delivers high-quality, deadline-driven work. The role focuses on team leadership, brand development, strategic market analysis, and cross-channel campaign oversight to generate leads and position McCurdy as a market leader in the real estate and auction industry.

Responsibilities : Strategy & Growth

Develop and lead the company-wide marketing strategy across all segments of the business including residential, premier residential, commercial, farm & ranch, personal property auctions, and benefit auctions.

Implement the annual marketing plan including budget, objectives, strategies, and tactics to drive leads and achieve business goals.

Grow the seller pipeline through channel marketing, agent partnerships, events, and performance campaigns.

Expand McCurdy's buyer base beyond Wichita and southcentral Kansas through geographic targeting, audience segmentation, and digital demand generation.

Brand & Creative Leadership

Lead the strategic planning and execution of integrated marketing campaigns across various channels including digital platforms, print media, social media, and industry publications.

Own and evolve the McCurdy brand voice across platforms, events, and markets.

Oversee creative direction for video, social, listings, property storytelling, and high-end benefit auction materials.

Recommend and test innovative marketing tactics, partnerships, and channels that position McCurdy as an industry leader.

Guide visual and messaging consistency across all media.

Performance & Analytics

Conduct comprehensive market research and translate findings into strategic initiatives that support business development and achieve broad financial growth.

Build reporting dashboards to track cost-per-consignment, cost-per-bidder, traffic sources, and campaign ROI.

Manage budgets, negotiate vendor contracts, and ensure optimal resource allocation across all marketing initiatives.

Partner with the tech team to integrate marketing data with CRM and auction platforms.

Introduce marketing automation and lead scoring workflows to support agent outreach and pipeline conversion.

Measure and analyze campaign performance by tracking ROI and KPIs to guide initiatives, and present results back to executive leadership to inform future strategies.

Team Leadership

Manage and mentor an eight-person marketing team and work closely with a five-person technology team, ensuring effective collaboration and professional growth.

Recruit new talent in creative, content, or data as needed.

Foster a high-performance, idea-driven culture focused on results and continuous learning.

Industry & Public Relations

Represent McCurdy at industry events (e.g., National Auction Association), charity galas, and strategic partnerships.

Lead PR, earned media, and awards submissions to elevate our authority and visibility.

Partner with benefit auction clients to maximize fundraising impact through branded event materials and campaigns.

Required Qualifications

7-15 years of experience in marketing leadership roles, preferably in real estate, auctions, or performance-driven service industries.

Proven track record of leading marketing teams, developing brand strategy, and executing multi-channel campaigns.

Deep understanding of real estate sales cycles, seller psychology, and auction dynamics.

Strong grasp of digital marketing platforms (Meta Ads, Google Ads, HubSpot / CRM, SEO, email marketing).

Eye for design and storytelling excellence, especially for video and high-value property assets.

Comfortable with data, KPIs, and working alongside product / tech teams to shape user journeys.

Confident public speaker and relationship builder-comfortable interfacing with agents, sellers, donors, and institutional buyers.

Natural collaborator who can juggle priorities and manage resources to achieve creativity and quality within timeframe and budget requirements.

Demonstrate a high degree of integrity, responsibility, and confidentiality.

Bachelor's degree in Marketing, Business Administration, Fine Arts or similar field.

Distinctive Qualifications

Experience with auction marketing at scale (benefit, luxury, or online).

Past work with benefit auctions or nonprofit fundraising strategy.

Wichita or Kansas market familiarity, or strong Midwest community instincts.

Past role at an agency or brokerage, or experience integrating multiple marketing channels across high-ticket campaigns.

Benefits

Competitive Salary

Management Incentive Plan

Paid Time Off

Company-paid employee health & dental insurance

Company-paid disability insurance

Vision insurance

Retirement plan

Mileage reimbursement

Why McCurdy

As a leader in real estate auctions across Kansas and the Midwest, McCurdy has pioneered transparent, accelerated sales of real estate and personal property since 1982. With over 500 auctions each year and 50+ benefit events, we help sellers unlock real value-and buyers make bold moves. Our Wichita-based team of 40+ is deeply committed to innovation, integrity, and outcomes that serve clients and the community alike. You will join a legacy brand at a moment of reinvention-where auction meets innovation. You'll help shape how real estate is marketed and sold in the Midwest. And you'll work alongside a founder-led executive team with clear values, high trust, and a genuine desire to do great work with great people.

Job Type : Full-time

Benefits : Dental insurance

Health insurance

Paid time off

Retirement plan

Vision insurance

Schedule : Monday to Friday

Education :

Bachelor's (Required)

Experience :

Marketing Leadership : 7 years (Required)

Ability to Relocate :

Wichita, KS 67206 : Relocate before starting work (Required)

Work Location : In person