Sr. Marketing Consultant

Sr. Marketing Consultant

Are you looking to join an innovative, digital first marketing team focused on creating customized content and strategic delivery leveraging multiple mediums, within a test and learn approach?

We are seeking a Senior Marketing Consultant to provide subject matter expertise and help accelerate the preference and use of Lincoln's insurance products through the delivery of omni-channel marketing, storytelling, content, and campaigns. Working in an agile framework, this product marketing lead will drive the strategic marketing roadmap, identifying the best ways to leverage solution-based programs, position sales concepts and content to drive key business objectives and sales goals.

The Role at a Glance :

• Demonstrating a deep understanding of MoneyGuard portfolio / products and competitive landscape and serves as a subject matter expert to develop and implement complex marketing approaches that drive sales and expand our market share.
• Supporting content managers on projects and process flows to ensure all campaigns are aligned and on time.
• Demonstrating a deep understanding of current and emerging developments / market trends, assessing the impact, and collaborating with product, sales, and senior management to drive new marketing programs, content, and campaigns, driving current and future solutions for LFD's businesses.
• Leading marketing projects for business lines and strategic initiatives, which includes MoneyGuard, Executive Benefits, Customer Experience, and Underwriting and New Business.
• Partnering with content strategist to ensure content is accurate and relevant, consistent in terms of style, quality, and tone of voice, and optimized for our target audiences.
• Engaging with key stakeholders, like product, compliance, relationship management, and sales team on marketing projects for full adoption.
• Initiatives, directs, and coordinates the development, layout, and design of marketingfrom inception to execution including, but not limited to project and resource planning, change management, communications planning and managing changes to project scope.
• Executes marketing campaigns to support the business line sales goals and objectives.
• Develops, communicates, and ensures that marketing plans are understood by transforming complex concepts into simple positioning and marketing stories.
• Champions and enhances organizational initiatives by positively influencing change management and / or departmental / enterprise initiatives.
• Participates and influences continuous business planning and prioritization efforts by identifying and recommending solutions to improve marketing programs and directing the implementations of process improvements.
• Partners well with the pod and instills Lincoln's culture within the team and the department.
• Cultivates a positive environment and open culture for new and innovative ideas.

What We're Looking For :

What's It Like To Work Here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What's In It For You :

The pay range for this position is $93,300 - $169,700 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln's total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln's standard benefits package.

About The Company :

Lincoln Financial (NYSE : LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and / or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.