Director of Sales and Marketing

POSITION OBJECTIVE

This role is responsible for topline revenue generation, sales and marketing execution, yield management strategies, implementation, and results. Specific responsibilities include group and transient guestroom revenue, banquet and social catering revenues, food and beverage outlet, golf, spa and other revenues. Strategies will include market mix, pricing, direct sales, marketing, public relations, social media, and reputation management. Maximize profitability for the property and outstanding quality service for the customers. Accountable for market performance as well as budget, forecast, and revenue target goals. Participates in the strategy for promotion of all events. Member of the Executive Committee.

ESSENTIAL JOB FUNCTIONS

• Direct and manage all group, transient, banquet and catering sales activities to maximize revenue for the property.
• Prepare, implement, and compile data for the strategic sales plan, annual goals, sales and marketing budget, forecasts, and other reports as directed/required.
• Collaboratively develop rate strategies, group ceilings, and deployment through a thoughtful review of competitive data, demand analysis and mix management.
• Actively participate in sales presentations, property tours, and customer meetings.
• Conduct/attend daily business review meetings, weekly strategic sales meetings, management meetings, and other meetings as required/requested.
• Manage/direct all marketing, public relations, and promotional activities for the property.
• Recruit, direct, manage, train and counsel sales staff.
• In addition to the performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the property.
• Demonstrate a commitment to the organization’s operating principles and philosophies.
• Professionally represent the property in the community, industry organizations, and events.
• Actively participate as a collaborator with all departments.
• Provide constructive feedback to all departments.
• Be a leader and a role model to all employees.

EDUCATION/EXPERIENCE

• High School diploma or general education degree (GED); bachelor’s degree (B.A. or B.S.) from a four-year college or university preferred.
• Minimum of five years of sales and marketing leadership experience in a fast-paced, luxury hotel or resort environment.

REQUIREMENTS

• Must be able to speak, read, write, and understand English.
• Must be able to read and write to facilitate the communication process.
• Requires exceptional communication skills, both verbal and written.
• Most tasks are performed in a team environment with the employee acting as a team leader. There is minimal direct supervision.
• Extensive knowledge of the sales process and closing skills.
• Comprehensive knowledge of meeting room capacities, banquet set-up, audio-visual and any other pertinent details related to the sales process.
• Ability to assess/evaluate employees’ performance fairly.
• Ability to supervise, train and motivate multiple levels of managers and employees.
• Knowledge of property and competitive market.
• Must possess basic computational ability.
• Must possess strong computer skills, including, but not limited to, accounting programs, Microsoft Office Suite, Amadeus Delphi Sales & Catering platform.
• Outstanding interpersonal and sales-related skills.
• Excellent organizational and supervisory skills.
• Solid food and beverage concepts and pricing strategies.
• Demonstrated ability to process new information quickly and respond aptly to change.
• Strong analytical skills.
• Regularly demonstrate the ability to make thoughtful, data-driven decisions.

PHYSICAL DEMANDS

• Most work tasks are performed indoors. Temperature is moderate and controlled by property environmental systems.
• Must be able to sit at a desk for up to 5 hours per day. Walking and standing are required the rest of the working day. This includes traveling to and from meetings. The length of time of these tasks may vary from day to day and task to task.
• Must be able to exert well-paced ability to maneuver between functions occurring simultaneously.
• Must be able to exert well-paced ability to reach other departments of the property on a timely basis.
• Must be able to lift up to 15 lbs. occasionally.
• Requires grasping, writing, standing, sitting, walking, repetitive motions, listening and hearing ability and visual acuity.
• Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees.
• Vision occurs continuously with the most common visual functions being those of near vision and depth perception.
• Must have finger dexterity to be able to operate office equipment such as computers, printers, and other office equipment as needed.

WORK ENVIRONMENT

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Our organization is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.