Growth Marketing Manager, Formative

Growth Marketing Manager

The Role :

Are you passionate about using your growth marketing skills to make a real difference in the classroom? We are looking for a data-driven, product-centric Growth Marketing Manager to accelerate the growth of Formative.com. At Formative, we believe in the power of our toolsenhanced with thoughtful AIto save teachers time and help students get the personalized feedback they need to succeed. In this role, you will be a pivotal member of our team, responsible for orchestrating the initiatives that get our powerful learning tools into the hands of more educators, ensuring our impact on education continues to grow.

You will work as a key collaborator with our in-house channel specialists (PPC, SEO, etc.) to achieve our primary business goals :

• Increase qualified traffic to our platform
• Increase the conversion rate of visitors to active free trials / sign-ups.
• Increase the conversion rate from free / trial users to individual paid customers (B2C) or B2B leads.

This is a role for a marketer who excels at project ownership, cross-functional collaboration, and hands-on optimization of the user journey in a high-velocity testing environment.

Why You'll Love This Role :

You are the central driver of our growth initiatives. You'll collaborate daily with our in-house experts, acting as the catalyst who turns strategy into coordinated action. Your job isn't to be the expert in every channel, but to ensure all channels are working in concert to hit our goals. We value self-starting operators who can think strategically but are happiest when they are analyzing data, launching tests, and improving systems. You will have the support of a deeply knowledgeable team and the autonomy to make a direct, measurable impact.

What You'll Do :

What You'll Bring (The Right Fit) :

Preference for EdTech Experience : Previous experience in the EdTech space is a huge plus. A passion for improving education is a must.

Base compensation : $82,800 - $110,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.

Why you'll love working at Newsela :

About Newsela :

Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.