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Paid Media Strategist
Paid Media StrategistQRY • New York, NY, US
Paid Media Strategist

Paid Media Strategist

QRY • New York, NY, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Qry 101

Hey there! We're QRY, a media-buying agency that specializes in scaling retail brands. We connect brand awareness and performance media to unlock growth, use sophisticated data analytics, and employ a full-funnel marketing strategy to help brands reach their most valuable consumers. We're a high-performance, high-ownership team that values candor, curiosity, and results. We love what we do and the people we do it with.

We're hiring a Paid Media Strategist to own channel performance across a portfolio of clients. You'll plan, launch, and optimize social campaigns, keep budgets and pacing tight, and translate data into crisp decisions. You love the details, move with urgency, and can explain complex ideas simply, internally and with clients.

If you have experience leading and managing large media budgets for retail and ecommerce brands, with a focus in social media and programmatic display advertising, this could be a perfect position.

Your day-to-day

This role involves successfully managing client campaigns in the digital advertising space across 4 main sectors :

  • Media Strategy :

You plan, book, and optimize paid media campaigns (i.e. Meta, TikTok, Pinterest, and Reddit) for 6-8 clients, utilizing available media planning tools to develop media plans.

  • You strategize and implement A / B experiments to test audiences, creative, landing pages, offers, etc.
  • You facilitate campaign implementation, including asset collecting and trafficking.
  • With support from Associate Directors, you'll manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
  • Performance :

    • You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.

  • You act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
  • Reporting + Forecasting :

    • You enthusiastically present reports to clients, highlighting the performance of your channels, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps.

  • You complete a monthly forecast for respective channels based on budget and / or revenue goals.
  • Cross Channel Strategy + Collaboration :

    • You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.

  • You consistently identify cross-channel strategies / collaborations with clients to improve performance.
  • You effectively communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.

    • How you win

  • Channel performance : You hit agreed KPI targets for your channels (e.g., MER / ROAS, CAC / LTV, revenue, efficiency) within budget and platform guardrails.
  • Learning velocity : You run a disciplined test program with documented hypotheses, win rate, rollout decisions, and measurable lift.
  • Forecast accuracy : You run accurate forecasts on a monthly basis and tie expectations to realistic assumptions.
  • Execution : You deliver decks, reports, and campaign launches with low error rates related to QA or data and you ensure QRY quality is represented in every outcome.

    • What's it like here

    We're a high-performance culture with high support. We're serious about setting clear goals, providing direct feedback, documenting our progress, and celebrating our wins. You'll get real ownership, supportive teammates, and the tools to do excellent work.

  • Your first month : You'll build trust with client and internal partners, learn each brand's goals and constraints, and align on how success will be measured. You'll review current channel setups and performance at a high level and agree on priorities and near-term wins. By the end of the month, you'll have a good understanding of our clients, their channel set ups, and how our pods work.
  • After month one : You'll own steady, predictable performance against plans and keep budgets and timelines on track. You'll communicate often, surface risks early with options, and highlight opportunities for smart growth. The result is consistent delivery, fewer surprises, and clear momentum.
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    Paid Media Strategist • New York, NY, US

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