Marketing Content Coordinator Job at Geological Society of America in Boulder

Geological Society of America provided pay range

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Base pay range

$26.44/hr - $31.25/hr

Direct message the job poster from Geological Society of America

The Geological Society of America seeks to hire a Marketing Content Coordinator.

Job Title: Marketing Content Coordinator

Location: Boulder, Colorado; Washington, D.C.; Hybrid or Remote Options Available

Reports to: Director of Marketing

Employment Type: Full Time / Non-Exempt

Level / Salary Range: $26.44 - $31.25 per hour

About Us

The Geological Society of America (GSA), founded in 1888, is a global scientific society with members from academia, government, and industry in more than 100 countries. We are dedicated to advancing geoscience research, discovery, and education through publications, meetings, professional development, and other programs.

The Job

The Geological Society of America (GSA) is seeking a creative and detail-oriented Marketing Content Coordinator to support our content development and communication initiatives across the organization. This role will play a key part in developing engaging and persuasive content that strengthens GSA’s brand voice, informs and inspires our audiences, and drives member engagement and reach. The ideal candidate will have experience writing for diverse audiences and channels, with an emphasis on clear, compelling messaging and consistency across the member journey. A background in email marketing and digital communications is highly valued for this role. Success in this position will rely on strong storytelling abilities, the capacity to translate complex information into accessible messages, and the flexibility to support evolving priorities within a fast‑paced, mission‑driven environment.

Key Essential Functions

• Contribute to the development of content marketing strategies and editorial calendars that align with company objectives and target audience interests.
• Stay informed about industry trends, competitor strategies, and content marketing best practices to inform content creation efforts.
• Work closely with organizational stakeholders to drive content messaging and storytelling for the organization’s events, programs, objectives, and outreach.

Content Editing and Proofreading

• Edit and proofread content to ensure accuracy, clarity, and consistency in messaging, grammar, and style.
• Collaborate with internal stakeholders to review and refine content, incorporating feedback and making revisions as needed.

Brand Voice and Messaging

• Maintain consistency in brand voice and messaging across all marketing content to ensure a cohesive and recognizable brand identity.
• Uphold brand guidelines and standards in all written communications, adhering to tone, style, and messaging guidelines.

Email Campaign Strategy and Execution

• Develop and implement email marketing strategies to achieve business goals, including organizational communications, member acquisition, retention, and revenue growth.
• Create and schedule email campaigns, including newsletters, promotional offers, business announcements, and event invitations.
• Collaborate with the marketing team to segment email lists based on audience demographics, behavior, and preferences.

Content Creation and Optimization

• Write engaging and persuasive email and web copy that drives action and communicates our brand message effectively.
• Design visually appealing email templates and graphics that align with brand standards and enhance the user experience.
• Conduct A/B testing of email subject lines, content, calls-to-action, and send times to optimize campaign performance.
• Coordinate digital content and content layouts for GSA web properties.
• Write clear, concise, and compelling copy for a variety of marketing materials, including website pages, landing pages, blog posts, social media posts, email newsletters, advertisements, and promotional materials.
• Tailor content to different audience segments, ensuring that messaging is relevant and resonates with target demographics.
• Collaborate with graphic designers, video producers, and other team members to develop multimedia content that enhances the overall marketing strategy.

Social Media

• Write on‑brand copy for posts, captions, stories, and video scripts that drive engagement and conversions.
• Publish and schedule content, ensuring posts go live at optimal times for maximum reach and engagement.
• Actively engage with our audience by responding to comments, messages, and mentions in a timely and authentic manner.

Design

• Experience creating designs for email graphics, layouts, and templates optimized for deliverability and engagement using Canva and other creative tools.
• Collaborate with other departments and the marketing team to translate messaging into impactful visuals that support campaign goals.

Performance Analysis and Reporting

• Monitor key performance indicators (KPIs) such as open rates, click‑through rates, conversion rates, ROI, and other data streams to evaluate the effectiveness of marketing efforts.
• Analyze campaign data and trends to identify opportunities for improvement and optimization.
• Generate regular reports on marketing campaign performance and provide actionable insights and recommendations to inform future strategies.
• Other duties as assigned.

Supervision

• Does not supervise others.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field. Candidates with demonstrated expertise and relevant work experience are encouraged to apply.
• 2-3 years of proven experience in a high-performing marketing department or agency setting, preferably in a B2C or B2B marketing environment.
• Proficiency in email and marketing platforms such as Emarsys, Higher Logic Informz, Mailchimp, Constant Contact, HubSpot, Dash Hudson, Hootsuite or SproutSocial.
• Strong copywriting and editing skills, with the ability to craft compelling marketing content that drives engagement and conversion.
• Experience with email design and HTML/CSS coding for email templates (preferred but not required).
• Knowledge of digital marketing channels and best practices, including blogs, social media, email marketing, and content distribution.
• Familiarity with graphic design principles and multimedia content creation tools.
• Understanding of branding principles and the ability to maintain brand consistency in written content.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross‑functional team environment.
• Dedication to continuous learning, professional development, and innovation, actively seeking opportunities to enhance skills and contribute to the advancement of the organization.
• Proficiency in MS Office, Adobe, Google Suite, and online meeting platforms like Zoom is essential. Strong knowledge of systems such as iMIS, Asana, HubSpot, Google Analytics, and CRMs, and Marketing Automation software. The ability to quickly adapt to new software and systems is required.
• Initiative, critical thinking, creativity, analytical reasoning, and effective process management.
• Ability to work both independently and collaboratively, with a professional demeanor and the capacity for mature judgment in interactions with all levels of society members, staff, and external contacts.
• The highest ethical standards and strong commitment to upholding GSA’s scientific integrity initiatives and RISE policies are required.

Why Join GSA?

• Be part of a mission-driven organization advancing geoscience education and research.
• Lead impactful initiatives across publishing, community engagement, and e-commerce.
• Work in a collaborative, supportive, and innovative environment.
• Enjoy a flexible work schedule with hybrid and remote options.

Working Environment / Physical Activities

• Extensive computer work (six or more hours per day).
• Multiple projects and deadlines that create a demanding work environment are standard.
• GSA has offices in Boulder, Colorado, and Washington, D.C., and has a FlexFirst policy for remote and hybrid work, ensuring productivity and work‑life balance.
• Travel: Requires occasional national and potential international travel.

The opportunity is a full-time, exempt, flexible position with a desired base in the Boulder, CO Headquarters with a Hybrid work schedule. The hourly rate is $26.44 - $31.25 per hour. GSA provides excellent benefits, including medical, dental, and PTO, which include paid holidays, life insurance, 403(b) retirement, and opportunities for professional development. Additional recognized time off includes Juneteenth and Indigenous Peoples Day in 2025/2026.

If you are interested in this position, please review the full job description and submit a cover letter and resume to resumes@geosociety.org. Please note the "Marketing Content Coord Nov 2025" position in the subject line. The anticipated start date is early January 2026.

Interested candidates are strongly encouraged to apply immediately. This posting will close on December 12, 2025.

GSA is committed to creating and maintaining a workplace where all employees have an opportunity to participate and contribute to the business's success and are valued for their skills, experience, and unique perspectives. This commitment is embodied in organizational policy and the way we do business at GSA, and it is an important principle of sound business management.

Equal Opportunity Employer: minority/female/disability/veteran.

GSA is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristic. Applications will be considered based on merit, experience, and business needs.