Web Content & AI Search Optimization Intern

Excited to grow your career

We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!

Our people make all the difference in our success.

About the Marketing Department :

The Backroads Marketing team is powered by strong collaborators visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. Youll be bringing your imagination strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences.

The department is comprised of several teams which include the below :

• Direct Mail & CRM : Engages past and prospective guests through targeted email campaigns and personalized direct mail leveraging data to drive bookings and loyalty.
• PR & Partnership : Builds brand awareness and credibility through media outreach strategic partnerships and influencer collaborations to expand Backroads reach.
• Website Management : Oversees the websites content functionality and user experience to ensure seamless navigation accurate information and optimized conversion.
• Brand Content Community : Responsible for the creative design content and social media presence for the Backroads brand.

By joining the Marketing team at Backroads youll be part of a group that values building innovative people processes and fostering a positive inclusive employee experience.

About the Role :

The Web Content & AI Search Optimization Intern will support the Backroads Web & Content teams advancing Search Engine Optimization (SEO) and emerging AI Engine Optimization (AEO) strategies. As search behavior continues to evolve through AI-powered discovery tools this role will help ensure Backroads content is structured optimized and discoverable across both traditional search engines and AI-driven experiences.

In this role you will work closely with Web Content and other Marketing stakeholders to help optimize trip pages blog content and topic-specific site experiences. Youll assist with identifying opportunities to improve topical coverage implement structured enhancements such as FAQs and ensure content aligns with best practices for SEO and AEO. Youll also support blog publishing workflows and play a key role in improving our image optimization process by managing assets within our Digital Asset Management (DAM) system.

This internship offers hands-on experience working on a high-traffic content-rich travel website exposure to modern SEO and AI-search strategies and the opportunity to contribute meaningfully to how travelers discover Backroads online.

What Youll be Doing :

Adding and optimizing destination / trip-specific FAQs on Trip Pages

Uploading and organizing images in the Digital Asset Management (DAM) system

What Youll Need to be Successful :

Exposure to SEO concepts CMS platforms or digital asset management systems

Work Environment :

Interview Process :

Required Experience :

Intern

Key Skills

Dreamweaver,Bootstrap,User Interface,Dhtml,Content developments,Web contents,HTML5,Drupal,HTML,JavaScript,Web Services,XML,Sharepiont,E-Commerce,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1