Creative Designer

About the Job

(Job Summary)

As a Creative Designer within the Brand Strategy division, your work is critical in shaping and maintaining a cohesive and elevated visual identity across our portfolio of brands. You are responsible for translating brand strategy into compelling, on-brand design solutions that communicate our values, support marketing initiatives, and enhance audience engagement.

You will collaborate with cross-functional teams to develop creative assets that are aligned with brand positioning, strategic goals, and long-term vision. This role focuses heavily on graphic design, with key responsibilities tied to creative concept development, campaign design execution, visual storytelling, and digital asset creation.

What You Do:

(Duties/Responsibilities)

As a Creative Designer within the Brand Strategy division, your work is critical in shaping and maintaining a cohesive and elevated visual identity across our portfolio of brands. You are responsible for translating brand strategy into compelling, on-brand design solutions that communicate our values, support marketing initiatives, and enhance audience engagement.

You will collaborate with cross-functional teams to develop creative assets that are aligned with brand positioning, strategic goals, and long-term vision. This role focuses heavily on graphic design, with key responsibilities tied to creative concept development, campaign design execution, visual storytelling, and digital asset creation.

What You Do:

• Design and produce high-quality visual assets that reflect and advance brand strategy and positioning.
• Execute a wide range of graphic design deliverables, including digital campaigns, brand collateral, social media graphics, internal communications, and presentations.
• Maintain consistency across all design work in alignment with brand guidelines and strategic direction.
• Collaborate with the Brand Strategy team to interpret brand narratives into strong visual concepts and executions.
• Assist in the development of visual systems, brand toolkits, and design templates for internal and external use.
• Support the creation of marketing materials and brand campaigns that drive awareness, affinity, and engagement.
• Partner with writers, strategists, and other creatives to ensure design solutions are thoughtful, effective, and aligned with campaign objectives.
• Participate in brainstorming sessions, creative reviews, and strategic planning meetings.
• Manage multiple design projects simultaneously, meeting deadlines and maintaining attention to detail.
• Stay current on design trends, tools, and technologies, and proactively share ideas to keep our creative output fresh and competitive.

This job description does not imply that the listed duties are the only responsibilities to be performed by the employee in this position. Employees may be required to carry out other job-related tasks assigned by their supervisor or management.

What You Bring to the Table:

• Design and produce high-quality visual assets that reflect and advance brand strategy and positioning.
• Execute a wide range of graphic design deliverables, including digital campaigns, brand collateral, social media graphics, internal communications, and presentations.
• Maintain consistency across all design work in alignment with brand guidelines and strategic direction.
• Collaborate with the Brand Strategy team to interpret brand narratives into strong visual concepts and executions.
• Assist in the development of visual systems, brand toolkits, and design templates for internal and external use.
• Support the creation of marketing materials and brand campaigns that drive awareness, affinity, and engagement.
• Partner with writers, strategists, and other creatives to ensure design solutions are thoughtful, effective, and aligned with campaign objectives.
• Participate in brainstorming sessions, creative reviews, and strategic planning meetings.
• Manage multiple design projects simultaneously, meeting deadlines and maintaining attention to detail.
• Stay current on design trends, tools, and technologies, and proactively share ideas to keep our creative output fresh and competitive. Bachelor's degree in Graphic Design, Visual Arts, Branding, Marketing, or a related field.
• 5-8 years of professional graphic design experience, ideally with exposure to brand development or strategy-focused work.
• Strong portfolio showcasing brand-forward design across various digital and print platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and design collaboration tools (e.g., Figma, Canva).
• Deep understanding of brand identity systems, typography, color theory, and layout principles.
• Ability to interpret strategic input into clear, visually compelling design.
• Excellent communication, organization, and time management skills.
• Collaborative mindset and ability to work with cross-functional teams.
• High attention to detail and a commitment to design excellence.
• Demonstrate sound judgment and creative decision-making in alignment with brand values.
• Maintain a proactive, solution-oriented approach to challenges.
• Uphold a high standard of visual quality and professionalism in all work.
• Reflect the company's core principles and culture in your daily work and team collaboration.