AutoNation is hiring : SEM Manager – eCommerce Parts in Fort Lauderdale

Overview

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is seeking a skilled Manager, Performance Marketing, to spearhead our eCommerce parts business digital marketing efforts. Our catalog consists of nearly 3 million SKUs from multiple OE and Aftermarket brands. Reporting to the Sr. Manager of eCommerce, this role will lead campaigns across Paid Search, Paid Social, and Display, ensuring these tactics effectively drive growth and engagement. The ideal candidate will bring a data-focused mindset, a strong grasp of digital advertising strategies, and experience within the automotive parts sector to optimize our marketing initiatives.

Key Responsibilities

• Paid Media Management : Plan, execute, and optimize paid search, social (Meta), and display advertising campaigns using digital platforms to drive traffic and conversions.
• Budget Management : Manage and optimize campaigns within seven-figure budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS).
• Product Feed Management : Oversee product feed management, ensuring accurate and up-to-date information for various advertising channels.
• Performance Analysis : Analyze large data sets to measure performance, identify trends, and adjust strategies accordingly.
• Reporting : Develop and maintain regular reports on campaign performance, including multiple KPIs including ROAS, using Excel and other analytical tools.
• Strategy Development : Collaborate with the parts team to develop and implement comprehensive eCommerce marketing strategies.
• A / B Testing : Conduct A / B tests to optimize ad creatives, landing pages, and overall campaign performance.
• Stay Current : Keep up to date with industry trends, platform updates, and best practices in paid media and eCommerce marketing.

Qualifications

Preferred Skills

Benefits

AutoNation is committed to creating a diverse, equitable, and inclusive environment. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply.

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