Senior Art Director

Job Title
Senior Art Director

Job Description

Title:

Senior Art Director

The Team:

Studio at People Inc. is the creative engine powering branded content for some of the world's most iconic brands. We produce at the intersection of editorial credibility, cultural fluency, and creative innovation. The production team is the backbone of this operation, turning bold creative into polished, authentic work that delivers impact for clients and audiences.

The Position:
We're looking for a design-driven Senior Art Director to join our award-winning custom content studio. Working alongside the Creative Director and Associate Creative Director, this role will be a key creative partner responsible for shaping and executing visually stunning, conceptually rich campaigns across digital, print, video, and experiential platforms. The ideal candidate is a hands-on design expert who can translate strategy and storytelling into refined, cohesive visual systems.

This person thrives on craft-elevating every detail of typography, layout, and imagery-while collaborating seamlessly with cross-functional teams to bring ideas to life at the highest creative standard. This is an opportunity to help define the look and feel of Studio at People Inc.'s lifestyle portfolio through art directing on set (which will often require traveling for shoots) and pushing design innovation across all formats while ensuring every piece of content aligns with People Inc. brand voices and client goals.

In-office Expectations: This position is a hybrid 3x days a week in our NY office with the ability to work remotely up to 2 days each week.

Key Responsibilities:

Design & Art Direction

• Lead the visual design execution for custom content campaigns, ensuring every deliverable meets world-class standards of client and brand alignment.
• Develop and refine campaign identities, visual systems, and content toolkits across multiple platforms.
• Partner closely with the CD and ACD to translate strategic and conceptual directions into polished, scalable design executions.
• Art direct on set and design across a range of formats-social, digital, video graphics, print, motion, and experiential.
• Create and present visual concepts, pre-production decks, mood boards, layouts, and prototypes that communicate storytelling intent with clarity and impact.
• Collaborate with photographers, directors, shoot crews, illustrators, stylists, motion designers, editors, etc. to maintain a cohesive visual narrative from pre-production through post.

Collaboration & Creative Development

• Work in lockstep with the ACD, Associate AD, Designers, Copy Leads, and Producers to ensure all creative work reflects both aesthetic and strategic excellence.
• Provide thoughtful visual solutions to client challenges-balancing bold creative vision with business objectives.
• Participate in creative reviews, contributing strong visual and conceptual feedback to elevate collective output.
• Partner with production and design operations to ensure efficient workflows, organized files, and consistent delivery across multiple concurrent projects.

Design Systems & Innovation

• Develop flexible visual systems and templates that ensure cohesion and scalability across campaign assets.
• Stay ahead of design, social, functionality, and technology trends-bringing fresh ideas and new techniques to the table.
• Push creative boundaries within brand parameters, exploring new approaches to storytelling through design, motion, and layout.

Leadership & Mentorship

• Mentor Designers by providing feedback and fostering professional growth.
• Contribute to a creative culture that values curiosity, experimentation, and high standards of craft.
• Serve as a visual guardian for the studio's lifestyle brands, ensuring every deliverable embodies the brand's aesthetic integrity and emotional resonance.

Minimum Qualifications and Job Requirements:

Education: B.A. or BFA in Design, Advertising or Communication Design or related field, or equivalent training and/or experience.

Experience:

• 6+ years of professional design and art direction experience in a creative agency, content studio, or media environment.

Specific Knowledge, Skills, Certifications, and Abilities:

• Strong portfolio demonstrating expertise in visual storytelling, design systems, and multi-platform campaign work-particularly in lifestyle categories (home, food, travel, tech, etc.).
• Mastery of Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Figma; motion or animation experience a plus.
• Proven ability to execute both hands-on design and high-level art direction on set.
• Deep understanding of typography, color, layout, and digital design principles.
• Strong communication and presentation skills, and able to clearly articulate design rationale to both creative peers and clients.
• Ability to thrive in a fast-paced, high-volume environment while maintaining exceptional attention to detail.
• A passion for design innovation and a natural eye for beauty, craft, and brand storytelling.

% Travel Required (Approximate): 50%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range
Salary: New York: $105,000.00 - $127,500.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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