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Senior Manager, Creative Strategy
Senior Manager, Creative StrategyBusiness Insider • New York City, New York, USA
Senior Manager, Creative Strategy

Senior Manager, Creative Strategy

Business Insider • New York City, New York, USA
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Business Insider is seeking a Senior Manager Creative Strategy to join a fast-paced collaborative team responsible for developing strategic advertising campaigns that connect brands to our influential audience.

Business Insider is for people who are driven optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible smart sometimes unexpected and always helpful. Our team members embody and uphold Business Insiders three core values : we are all one team we are effective and we get better every day.

The Role & Team :

Youll lead brainstorms craft campaign narratives and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward. The ideal candidate is a creative thinker with strategic rigor an understanding of how ad products and storytelling formats come to life and a knack for translating complexity into clarity.

The Senior Manager reports to the Associate Director of Creative Strategy and sits within the Global Marketing and Studios department. This position is based in our New York City HQ with an in-office presence of at least two days per week.

Key Responsibilities :

  • Partner with Sales agencies and clients in collaborative brainstorms to clarify objectives and shape creative strategies that meet advertiser goals.
  • Create persuasive proposals and presentations that bring together storytelling data and insights to deliver results.
  • Work with Planning Insights and Strategy teams to build integrated campaigns that balance creativity and performance.
  • Use audience insights category trends and campaign learnings to recommend proactive cross-platform content and partnership opportunities.
  • Collaborate with Product Video and Ad Innovation teams to help translate new formats and features into sellable creative ideas.
  • Support Sales in presenting campaign concepts and strategies communicating ideas confidently to senior stakeholders.
  • Partner with Insights and Client Success teams to review campaign performance and apply learnings to future recommendations.
  • Maintain sales enablement materials case studies and editorial packages that help drive proactive selling and business growth.
  • Internally merchandise standout work and case studies to showcase success share learnings and inspire best practices across teams.

The Ideal Candidate :

  • 5 years of experience in marketing advertising or brand strategy ideally within a publisher or high-growth media environment.
  • Exceptional storytelling ability translating data insights and ideas into compelling narratives that resonate with both clients and audiences.
  • Strong writing and presentation skills with a track record of producing high-quality creative materials.
  • A strategic and creative mindset equally comfortable discussing brand goals audience behavior and business results.
  • Understanding of how ad products and creative storytelling intersect with curiosity about emerging formats and innovation.
  • Proficiency in visual storytelling tools (slide design mockups data visualization).
  • A collaborative proactive approach able to manage multiple projects and stakeholders in a fast-moving environment.
  • High attention to detail organization and a solutions-oriented mindset.

    • Salary & Benefits :

  • Base salary : $100000 - $115000 (dependent on skills experience and competencies)
  • Additional bonus
  • Flexible PTO 10 paid holidays and 16 weeks of parental leave
  • Comprehensive medical dental and vision insurance plans
  • Matched and vested 401k plan
  • Access to resources for financial planning guidance family planning services mental health reach out and Employee Assistance Programs (EAP)
  • Additional benefits include commuter benefits phone reimbursement gym membership discounts and more

    • Business Insider is committed to providing equal employment opportunities and when making employment decisions does not discriminate based on race ethnicity gender gender identity or expression sex sexual orientation age nationality or national origin religion disability familial status and military or veteran status. We encourage members of traditionally underrepresented groups to apply.

    Business Insider is a subsidiary of Axel Springer SE.

    Are you passionate about this opportunity but worried that you dont have 100% of the experience were looking for We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.

    Required Experience :

    Senior Manager

    Key Skills

    Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Senior Manager Strategy • New York City, New York, USA

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