Product Marketing Director, Enterprise Subscriptions

Job Description

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Product Marketing Director, Enterprise Subscriptions

Job Summary:

Dow Jones is seeking an experienced Product Marketing Director to lead the development and execution of compelling enterprise subscription propositions that drive customer acquisition, retention, and revenue growth. The ideal candidate will have a proven track record of success in creating and implementing effective value propositions that resonate with customers and differentiate our products or services from those of competitors. The successful candidate will have experience in developing go-to-market plans, working closely with external partners and managing cross-functional teams. This role reports into VP, Enterprise Subscriptions and Innovation in the Subscription Strategy group.

Key Responsibilities:

• Evaluate and develop product line strategy for enterprise business at DJ; articulate and develop product propositions for key enterprise audiences aligning with our goals and customer needs.

• Create and maintain a value proposition framework that guides the development of new products and services.

• Analyze market trends, customer insights and competitive landscape to identify opportunities for differentiation and competitive advantage.

• Thrive in cross-functional, matrixed environments, working with news, brand and performance marketing, sales, product, and finance, ensuring consistent messaging and alignment across the organization.

• Collaborate with sales and customer success teams to ensure marketing messaging and positioning align with customer needs and pain points.

• Develop and execute go-to-market plans for new product launches, including positioning, messaging, and promotional strategies.

• Measure and analyze the impact of value propositions on customer behavior and business outcomes.

• Develop and manage marketing budgets, including allocating resources to optimize ROI and achieve business objectives.

• Stay up-to-date with industry trends and best practices in value proposition development.

Requirements:

• 12+ years of experience in product marketing, product management, or a related field.

• Proven track record of success in developing and executing effective value propositions that drive business

• External facing client experience

• Ability to distill complex products into clear narratives

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at . Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: 100,000 - 250,000

We recognize that attracting the best talent is key to our strategy and success as a a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 42127