Senior Analyst, CRM Campaigns

Senior Analyst, CRM Campaigns

Scotts Miracle-Gro is seeking an experienced and highly motivated Senior Analyst, CRM Campaigns to manage the strategy, planning and execution of our marketing campaigns across channels (Email, SMS, app). This role is critical to driving direct consumer engagement across the SMG enterprise : Scotts Miracle-Gro, Scotts, Miracle-Gro, AeroGarden, etc.

The Sr. Analyst will report to the CRM Manager and work closely with cross-functional teams and agency partners to own the end-to-end marketing campaign process. The ideal candidate has deep, hands-on expertise in marketing automation strategy and platforms, a passion for content planning and brand storytelling, and a proven track record of optimizing campaigns through rigorous personalization and segmentation strategies.

What You'll Do

Campaign Strategy & Execution

• Own the end-to-end strategy, development, and execution of day-to-day Email and SMS marketing campaigns, ensuring alignment with brand goals and content calendars across the enterprise branded house.
• Manage campaign build, testing, and deployment using our primary Email Service Provider (ESP), SMS tool, or Marketing Automation Platform (e.g., Salesforce Marketing Cloud, Klaviyo, Attentive, etc.).
• Lead content & creative coordination and briefing, working with creative / content teams and agency partners to develop and design assets, ensuring all communications ladder up to business goals, CRM strategy and brand guidelines.
• Collaborate closely with the CRM Data Analyst to translate advanced customer segments and insights into actionable campaign strategies, ensuring campaigns deliver highly relevant, personalized content across Email and SMS to maximize engagement and conversion.
• Develop and implement landing page strategy & development to ensure a seamless and optimized customer journey from message to conversion.
• Maintain a rigorous quality assurance (QA) process for every campaign, ensuring accuracy in segmentation, personalization, linking, and rendering across all major devices and email clients.

Optimizations & Channel Growth

What You Bring

The Ideal Candidate Will Have

The starting budgeted pay range for this role will generally fall between $77,200.00 - $90,800.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.