Social Media Manager

We’re on the hunt for a Social Media Manager responsible for leading Ivy City’s social media strategy and execution, overseeing content creation, community engagement, and campaign alignment across all major platforms. The Social Media Manager is responsible for driving growth, shaping brand presence, and delivering measurable results through data-driven insights and creative storytelling.

Founded by three women in the early days of motherhood, Ivy City Co. was born from a shared dream : to rewrite the story that moms must lose themselves to be good mothers. Our brand celebrates the woman within motherhood. Her beauty, her strength, her confidence, and her joy.Known for our signature Mommy & Me and family-matching styles, Ivy City Co. creates pieces that help women feel radiant while making meaningful memories with the people they love. With truly size-inclusive designs (baby, girls, and women’s XXS–5X), exclusive in-house prints crafted by our women-led Utah team, and classic feminine details, our pieces are made to last and made to feel magical. Cherished by moms everywhere and trusted by icons like Joanna Gaines, Serena Williams, Kristen Bell, and Chrissy Teigen. Ivy City Co. is a place where beauty, confidence, and community flourish.

Description

Responsibilities

Own and lead the social media strategy across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and other platforms to support brand and business goals.

Oversee and manage the social media content calendar for Ivy City and Ivy City Showroom, ensuring alignment with brand guidelines and business priorities.

Direct and create high-quality content (stories, videos, graphics) while maintaining a consistent brand voice and look.

Monitor social channels for emerging trends, engagement opportunities, and brand mentions; guide proactive participation in relevant conversations.

Write and approve captions, select visuals, and optimize content per platform for maximum performance.

Manage scheduling and publishing of posts through social media tools (Sprout Social required).

Oversee community engagement, ensuring timely, brand-appropriate responses to comments, messages, and tags.

Collaborate cross-functionally with design, marketing, and product teams to lead campaign and launch initiatives.

Analyze, track, and report on KPIs (reach, engagement, follower growth, conversions), presenting actionable insights to leadership.

Manage relationships with external vendors, freelancers, or content creators as needed to support social media goals.

Drive continuous improvement by testing new formats, tools, and strategies to grow brand presence and customer engagement.

Qualifications

5-7 years of experience in social media management or marketing, ideally in retail / e-commerce.

Proven ability to develop and lead social strategies that drive measurable growth and business impact.

Strong understanding of social platforms, best practices, and trends, with hands‑on content creation skills.

Highly organized, detail‑oriented, and skilled at managing multiple priorities in a fast‑paced environment.

Self‑motivated and driven, with a strong desire to take initiative and deliver impact.

Experience using social media scheduling and analytics tools, experience with Sprout required.

Strong leadership mindset—proactive, accountable, and able to guide projects from strategy through execution.

Excellent writing, editing, and communication skills.

Creative, collaborative, and excited to represent and grow the Ivy City brand.

Why Ivy?

Fast‑growing fashion brand with big ambitions.

Mid‑sized team where your ideas have real impact.

Mission‑driven culture that values beauty and quality.

Flexible remote or hybrid work options.

Paid time off to rest and recharge.

Comprehensive health benefits for you and your family.

Exclusive employee discount on our products.

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