Local Media Sales / Account Executive

Summary of Job Objective : Generate new sales through contact with existing and prospective clients and ad agencies.

Specific Duties and Responsibilities :

1. Have regular contact with clients and ad agencies including over the phone and in person.

2. Develop a thorough understanding of Client’s programs and ratings as well as those of competitors in the market.

3. Present ratings, rate, and research information as well as promotional opportunities.

4. Continually prospect and generate new direct business as required.

5. Maintain high level of communication with Director of Sales regarding account activity.

6. Strategize to increase share of business with existing clients.

7. Present marketing strategies, research information, promotional concepts, and proposals to sales staff and management.

8. Write up orders, take care of make goods, and handle all necessary client service needs.

9. Achieve and exceed monthly sales goals.

10. Responsible for achieving budgets on other Client Entities as determined by management.

11. Utilize available sales tools i.e. Borell Compass, Rumple, and research programs, etc.

12. Attend scheduled sales training sessions.

13. Work closely with Production / Operations, Accounting, and Traffic to complete all needed sales activity.

14. Utilize sales software tools to accomplish goals.

15. Complete weekly activity reports and attend weekly update meetings with Director of Sales.

16. Pick up tapes from clients as needed

17. Entertain clients as needed

18. Provide back-up for assigned Account Executive in their absence

19. Obtain competitive and marketplace information when available

20. Other duties as assigned