Manager, Marketing CRM

Manager CRM

The Manager CRM helps drive innovation, creativity and analytics within The Brand House Collective Marketing group. The Manager CRM is the program's master strategist and manages all aspects of email and SMS. Including program direction, assists with production, analytics & reporting, technology oversight & enhancements, and conducting a testing program.

Responsibilities

• Assist in planning and leading overall email strategy, vision, and roadmap to drive year-over-year traffic growth.
• Create engaging email marketing campaigns that have the right content and deliverability to best drive shoppers to our website and stores.
• Create and lead a testing program which drives growth in the email program.
• Provide forecasting and reporting of email metrics and provide recommendations to management.
• Oversees the strategy and execution of SMS.
• Work with loyalty and consumer insights peers to segment key shopper targets.
• Co-lead new email product creation, including identifying business requirements and managing implementation.
• Lead and manage CRM Marketing Team and third-party vendor relationships.
• Develop and maintain efficient processes within the CRM Marketing Team and yield effective results that will drive revenue and traffic.
• Collaborate with internal teams to ensure that content is effective, accurate and complies with established legal guidelines.
• Strategize and execute marketing plans which drive new customer acquisition.
• Conduct continuous AB testing and research of new marketing trends and best-practices.
• May perform other duties as necessary.
• Champions and demonstrates a commitment to The Brand House Collective Values

Qualifications