Social Media Specialist

Social Media Specialist
Newark, NJ (full time, on site)
70-85k DOE

Job Description:

We are hiring a Social Media Specialist to join our team in Newark, NJ. This role will manage our social media presence across key platforms while also supporting product listings on select online marketplaces. The Social Media Specialist will focus on content creation, audience growth, and driving engagement and sales through organic and paid efforts.

This is a full-time, on-site position ideal for someone who has hands-on experience managing social media for an in-house brand and is excited to take ownership of both social channels and product visibility.

Key Responsibilities:

• Manage and grow social media accounts including Instagram, Facebook, and TikTok

• Create, schedule, and publish engaging content aligned with brand voice

• Manage and optimize paid campaigns across Meta Ads and Google Ads

• Monitor performance metrics and adjust content and ad strategies accordingly

• Build relationships with educators, creators, and relevant communities

• Support and maintain product listings on marketplaces such as Shopify, Target, and Walmart

• Optimize product listings for visibility, accuracy, and SEO (training provided)

Qualifications:

• Proven experience managing social media for a brand or in-house company

• Strong content creation skills and understanding of social media trends

• Experience with paid social advertising and ad spend management

• Comfortable working independently and managing multiple responsibilities

• Ability to work on-site in Newark, NJ during standard business hours

Preferred Qualifications:

• Experience with TikTok Shop

• Familiarity with marketplace product listings or e-commerce platforms

• Experience creating content that directly drives follower growth and sales

Compensation & Schedule:

• Salary range: $70,000–$85,000 per year

• Full-time, Monday–Friday, 9:00 AM–5:00 PM

• On-site role in Newark, NJ

Email resume to: sarah@maiplacement.com