Segment Campaign Manager - VocationalAtlanta, Georgia - USA

Segment Campaign Manager - Vocational

Geotab is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Who You Are

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Segment Campaign Manager who will spearhead the development and execution of high-impact, integrated segment marketing campaigns that directly contribute to achieving revenue objectives. If you love technology, and are keen to join an industry leader we would love to hear from you!

What You'll Do

As a Segment Campaign Manager, your key area of responsibility will be developing and executing end-to-end segment marketing strategies to drive customer acquisition, expansion, and retention. This includes collaborating with cross-functional teams to bring strategies to market, optimizing lead flow into the pipeline, analyzing campaign performance for ROI, managing various marketing program executions, delivering targeted ABM and Always On initiatives, and becoming a segment expert to inform messaging. You will need to work closely with segment marketing, product marketing, channel marketing, business development, digital and creative teams, Marketing Automation, Revenue Operations, and Sales teams, as well as external agencies and vendors. To be successful in this role you will be a creative and analytical marketing professional with strong collaboration and project management skills. In addition, the successful candidate will have proven analytical and budget management abilities to optimize campaign performance and ROI. Expertise in full-funnel marketing, lead nurturing, and pipeline management, coupled with a passion for understanding market segments and delivering measurable results, is essential.

How You'll Make An Impact

Develop and manage the end-to-end segment campaign marketing strategy, including campaign planning workbooks and strategic annual campaign plans, to drive new customer acquisition, account expansion, and customer retention. Partner with segment marketing, product marketing, channel marketing, and business development to ensure alignment of campaign strategies with overall segment business goals. Collaborate with Marketing Automation, Revenue Operations, and Sales teams to develop dynamic nurturing campaigns, optimize marketing qualification methodology for lead pass-through, and manage the lead pipeline from MAL to closed-won / lost. Forecast, monitor, and analyze campaign metrics against KPAs to inform future campaign plans, optimize budget allocation, and deliver marketing ROI analysis and performance tracking. Champion continuous improvement by actively developing skills and identifying opportunities to enhance campaign processes and tools, including the evaluation and adoption of new marketing technologies. Lead and guide agencies, vendors, and internal departments in the execution of advertising, full-funnel content, social media, success stories, sponsorships, events, webinars, podcasts, and channel / partner programs to achieve segment campaign objectives. Collaborate with content, creative, digital, and sales teams to deliver Account-Based Marketing (ABM) and Always On programs aligned with campaign plans. Maintain Ideal Customer Profiles (ICPs) and continuously develop buyer personas to inform campaign / content strategy at the segment and targeted account level. Establish subject matter expertise in the assigned segment, leveraging competitive / market analysis to create differentiated campaigns and messaging that highlight Geotab's unique value proposition and attract ideal leads. Support Geotab's annual customer and partner conference "Connect" with segment campaign plans and programs.

What You'll Bring To The Role

5-8 years of experience in B2B SaaS marketing campaign strategy development and execution with measurable outcomes and data-driven analytical approach to decision-making. Previous experience in the Commercial Transportation Vocational segment including Construction, Utilities, Oil and Gas, Mining, Agricultural and Forestry, Warehousing, Telecom, Towing, Armored Car, Landscaping, Air, Rail and ship transportation or comparable sub-segments is highly preferred. Previous industry experience in telematics, connected transportation solutions, B2B IT or software industry marketing, or comparable experience is a strong asset. Exceptional verbal and written communication skills, with the ability to effectively lead, influence, and collaborate across all organizational levels. Strategic, data-driven, and results-oriented mindset with a focus on achieving objectives. Strong ability to stay current with emerging technologies and technical aptitude, including proficiency in CRM systems (e.g., Salesforce), marketing automation platforms (e.g., Salesforce Marketing Cloud), workflow tools (e.g. Jira), Google Suite, and AI tools (e.g., Gemini, ChatGPT) for campaign planning, content creation and data analysis. Proficient in account-based marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense, Demandbase or Zoominfo is preferred. Excellent interpersonal skills, including diplomacy, negotiation, conflict resolution, and relationship management. Adaptability and resilience to thrive in a fast-paced environment with evolving priorities and deadlines. Proactive and resourceful with a willingness to take initiative, propose innovative ideas, and adapt to change within a dynamic, flat organizational structure. Strong project management skills, including the ability to identify needs, develop solutions, and manage projects from inception to completion. Collaborative team player with the ability to engage effectively with stakeholders at all levels.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note : Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why Job Seekers Choose Geotab

Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program

• The above are offered to full-time permanent employees only

How We Work

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL / 10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.

Other Employment Statements

Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com.