Senior Manager, Growth Marketing (Strategy)

Who we Are

Oncourse Home Solutions, also operated as American Water Resources, is a trusted home protection provider helping homeowners across the country protect what matters most. We are a $500 million organization backed by private equity firm Apax Partners, serving nearly 2 million customers across 43 states. We partner with 13+ utilities and municipalities (and growing!) to provide customized solutions tailored to any community - delivering real value where people live. We help homeowners protect the essential systems that keep their homes running - from HVAC, appliances, and electrical to water, sewer, gas lines, and more - so they can avoid the stress and financial impact of unexpected repairs. Our work helps homeowners stay safe, comfortable, and confident in their homes every day.

At Oncourse, our people are what makes that possible. We call ourselves SUPERs - Successful, United, Progressive, Empathetic, and Reliable - because that’s how we show up for our customers and for each other. We invest in our employees through competitive benefits, an inclusive culture, and employee-led resource groups that strengthen connection, community, and belonging across the company.

As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.

Position Summary

Reporting to the Vice President of Strategy & Growth, the Senior Manager, Growth Marketing (Strategy) will focus primarily on developing and executing OHS cross-sell strategy. This will include ownership over existing cross-sell campaigns as well as innovation focused on new campaigns and go-to-market strategies to drive add-on purchasing behavior. We are seeking a highly analytical leader who will collaborate closely with internal teams across the business to drive cross-sell strategy and activation – this requires a general manager-mindset to take ownership of all aspects of cross-sell marketing.

This Hybrid role is based in our Naperville, IL office. Our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model (generally T-TH in office and M & F remote) is required.

Responsibilities include but are not limited to:

• Identify opportunities to implement new, and refine existing, growth strategies to improve cross-sell and up-sell marketing taking a holistic view of the customer experience.
• Analyze data and prepare and present quarterly and monthly business reviews to deliver insights, trends, and key takeaways of all cross-sell marketing campaigns, working in partnership with commercial finance, business intelligence and marketing analytics. Obtain the necessary visibility to manage cross-sell efforts on a daily, weekly, monthly and longer-term basis. Build accurate campaign forecasts – ensure they reflect all known inputs and variables. As we test new cross-sell tactics, ensure that we are instrumenting measurements and controls so that we can gauge our success.
• Analyze performance trends and collaborate with cross-functional stakeholders to diagnose and proactively address issues or anomalies. Leverage customer data and market insights to refine marketing strategies and identify growth opportunities.
• Test and validate new marketing strategies to upsell and/or cross-sell existing customers into additional products, including bundled offers, loyalty offers, and outbound dialing campaigns. Lead A/B testing to refine initiatives and improve conversion rates.
• Partner with brand team to operationalize the customer value proposition – this includes key customer messages to help purchasers understand why having warranty products is important, as well as the breadth and depth of our home warranty product offerings. Cascade key value messaging across all touchpoints along the customer journey.