Director, Product Management - Growth

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

We’re looking for a Director of Product Management to lead the vision, strategy, and execution for Klaviyo’s product‑led growth engine—with a single goal : make getting started with Klaviyo so simple and valuable that customers can’t imagine running their business without it. You will own the end‑to‑end experience that powers discovery, onboarding, activation, and conversion, ensuring every step delivers fast time‑to‑value and measurable impact. You’ll lead and coach a team of product managers focused on helping entrepreneurs and SMBs around the world unlock growth through Klaviyo.

This role blends product strategy, experimentation, and team leadership. You’ll work closely with Engineering, Design, Marketing, Partnerships, and other Product teams to drive adoption, improve free‑to‑paid conversion, and expand Klaviyo’s footprint across new offerings and markets.

What You’ll Do

• Lead Klaviyo’s product‑led growth strategy , defining the vision, roadmap, and success metrics for how users discover, onboard, and grow with Klaviyo.
• Own the self‑serve experience from signup through activation, continuously improving conversion and retention through experimentation and data‑driven insights.
• Drive adoption of Klaviyo’s newest products, including Marketing Agent and Service , by designing seamless multi‑product journeys that deliver measurable value.
• Partner with Marketing and Partnerships to unlock new distribution opportunities—from strategic partners to new verticals and international expansion.
• Transform workflows by putting AI at the center , building smarter systems and ways of working from the ground up.
• Collaborate cross‑functionally with Engineering, Design, and GTM to identify friction, remove barriers, and deliver customer experiences that scale.
• Define and instrument funnel metrics (e.g., sign‑up → activated → retained → paid), run rigorous A / B and multi‑variate tests, and use cohort analysis to guide prioritization.
• Translate strategy into clear quarterly roadmaps and PRDs ; maintain an opportunity backlog aligned to outcomes; communicate tradeoffs and timelines with clarity.
• Use experimentation to identify opportunities , validate hypotheses, and measure progress—balancing speed with impact.
• Inspire, mentor, and develop a high‑performing PM team that thinks strategically, executes with precision, and cares deeply about customer experience.

Who You Are

Nice to Haves

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Massachusetts Applicants :

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job‑related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign‑on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Your recruiter can provide more details about the specific salary / OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations :

$232,000 — $348,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay‑vee‑oh). We empower creators to own their destiny by making first‑party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star : delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human‑in‑the‑loop). We provide accommodations as needed.

Klaviyo is committed to a policy of equal opportunity and non‑discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE : Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non‑company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

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