Director Sales & Marketing

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Highgate Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.

With a 30‑year track record as an innovator in the hospitality industry, this forward‑thinking company provides expert guidance through all stages of the property cycle, from planning and development to recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry‑leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com

Location : Our spacious, all‑suite hotel is steps from the Friendship Heights Metro Station, offering easy access to attractions. The National Cathedral, American University, and Bethesda Row’s shops and dining are within 10 minutes, and we’re three miles from Walter Reed Medical Center. Enjoy free made‑to‑order breakfast and complimentary Evening Receptions.

Overview

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities

• Lead & drive top line revenue for traditional sales segments to include group, volume transient & catering.
• Assess & react to market trends, market share & the competitive hotel environment.
• Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel’s voice of the customer and communicate key issues / concerns at all levels of the organization.
• Fluent in reading / assimilating / using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace / position & a wide array of traditional hotel reporting.
• Understand and communicate market trends, demand generators, supply / demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Understand GEO source & develop a plan to penetrate the primary markets.
• Develop & implement key segment strategy & manage key accounts (both existing & target).
• Design effective sales deployment schemes & market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule.

Qualifications

Seniority Level : Director

Employment Type : Full‑time

Job Function : Sales and Business Development

Industries : Hospitality

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