Marketing Manager

Job Description

Job Description

Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you.

Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! As we continue to grow, we are seeking a strategic and results-driven Marketing Manager to oversee our marketing initiatives, strengthen our brand and help drive new business opportunities in the Southeast. Working closely with the Chief Marketing Officer and regional Managing Principals, this individual will be responsible for the development, implementation and oversight of marketing strategies sure to amplify our presence in the region. This role is perfect for a creative, strategic thinker with strong project management skills and firsthand technical expertise who thrives in a fast-paced environment. This position is available in our Duluth, GA or Nashville, TN offices.

RESPONSIBILITIES :

• Develop and execute integrated muti-channel marketing plans for offices in the Southeast region aligned with national strategic initiatives.
• Present regular progress updates on marketing activities, incorporating critical ROI metrics, to the CMO and regional senior leadership.
• Budget and monitor local marketing expenses for appropriate capital allocations.
• Create relationships with client service professionals to support new business pursuits and niche initiatives.
• Curate thought leadership and marketing collateral pieces to bring awareness of firm capabilities and reach existing and new audiences.
• Oversee content development, production and delivery of proposals to prospective clients.
• Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking ROI.
• Assist in carrying out national marketing strategic initiatives under the direction of the CMO.
• Identify market trends, customer insights and competitive landscape opportunities for innovation and differentiation.
• Champion our brand voice and identity consistency across all channels and campaigns.

QUALIFICATIONS :

Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.

"Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.