Strategic Marketing Manager I / II, Rheumatology - West Region

Rheumatology Regional Marketing Manager

Company Description : AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio.

Job Description : Talent will be hired at a level commensurate with experience. This geography covers the following states : CA, NV, WA, CO, UT. The Rheumatology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role will be responsible for the optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans. The RMM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the RMM works within a team-based environment to optimize brand performance across AbbVie Rheumatology.

Key Responsibilities :

• Strategic Marketing + Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed.
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization.
• Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance.
• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies.
• Responsible for understanding a geographical area's competitive landscape, provider dynamics and competitive intelligence across the assigned geography.
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography.
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.
• Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie's Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards.

Key Skills :

Qualifications :

Additional Information : Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law : The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled. US & Puerto Rico only.